Digital Marketing Executive

2 days ago

Jaipur Rajasthan, India Snapivite International Private Limited Full time

Job Summary:
**Responsibilities**:

- Develop and execute comprehensive digital marketing strategies to drive customer acquisition, engagement, and retention for e-invitations and wedding gifting products.
- Conduct thorough market research and competitive analysis to identify opportunities and trends in the wedding industry, staying up-to-date with the latest digital marketing technologies and best practices.
- Utilize data analytics tools to track, measure, and analyze campaign performance metrics, KPIs, and ROI, providing actionable insights and recommendations for continuous improvement.
- Collaborate cross-functionally with the product development, creative, and sales teams to ensure alignment of marketing strategies with business objectives and customer needs.
- Manage relationships with external agencies, vendors, and partners to leverage their expertise and resources in executing marketing campaigns effectively.
- Stay abreast of industry regulations and compliance standards related to digital marketing, ensuring all marketing activities adhere to legal and ethical guidelines.
- Monitor industry trends and consumer behavior patterns to identify new opportunities for growth and innovation in the e-invitations and wedding gifting market segments.

**Requirements**:

- Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred.
- Minimum of 2 years of experience in digital marketing, with a focus on performance marketing, preferably in the wedding industry or related e-commerce sectors.
- Proven track record of managing successful digital marketing campaigns, driving customer acquisition, engagement, and conversion through various online channels.
- Strong analytical skills with proficiency in data analysis tools such as Google Analytics, Adobe Analytics, or similar platforms.
- Expertise in digital advertising platforms including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc., with hands-on experience in campaign setup, optimization, and performance monitoring.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
- Strategic thinker with a results-oriented mindset, capable of developing and implementing data-driven marketing strategies to achieve business objectives.
- Detail-oriented with strong project management skills, capable of multitasking and prioritizing tasks in a fast-paced environment.
- Creative thinker with a passion for innovation and continuous learning, staying ahead of industry trends and emerging technologies in digital marketing.

Pay: ₹18,000.00 - ₹30,000.00 per month

Schedule:

- Day shift
- Morning shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- PPC Campaign Management: 1 year (preferred)

Work Location: In person

**Speak with the employer**

+91 9403891122

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