Digital Marketing Executive

2 weeks ago

Laxmi Nagar Delhi Delhi, India Jade Mountain Retreat Private limited Full time

Job Description - Digital Marketing Executive

Location: Laxmi Nagar, Delhi

Type: Full-Time

Reporting To: Director - Group Travel & Hospitality Division

About the Role

Digital Marketing Executive who can independently plan, execute, and manage all digital marketing functions across our businesses:

- School & Corporate Group Booking Portal
- Camp O Royale (Dhanaulti Resort)
- Nagpal Tour & Travels

This is a core position where you will act as the digital brain of the business, with complete ownership of websites, social media, SEO, lead generation, campaign execution, and customer engagement — without relying on any external agencies or vendors.

Key Responsibilities1. Website Development & Maintenance
- Independently build and manage websites and landing pages for all brands using tools like WordPress, Webflow, or Carrd.
- Ensure daily update of itineraries, pricing, images, and booking components.
- Maintain performance, speed, and SEO readiness of all sites.

2. Social Media Management
- Create and post content across Instagram, Facebook, and LinkedIn.
- Plan monthly calendars, stories, reels, and engagement campaigns.
- Actively reply to DMs, comments, and create buzz around promotions or group bookings.

3. Search Engine Optimization (SEO)
- Conduct keyword research, implement on-page SEO, and build backlinks.
- Write or source SEO-rich blog content.
- Monitor Google Search Console and Google Business Profiles for all brands.

4. Lead Generation & Ad Campaigns
- Plan and run Google Ads, Facebook Ads, and remarketing campaigns.
- Build audiences, define budgets, and optimize ad creatives for CPL/ROAS.

5. Performance Tracking & Reporting
- Set up Google Analytics, UTM tracking, Looker Studio dashboards.
- Generate weekly reports with key insights on lead volume, ad performance, and engagement.
- Recommend improvements backed by data.
- Set up and manage CRM or Google Sheets for lead tracking.

7. Internal & Cross-Brand Coordination
- Work closely with Business Development Executives to align digital and offline sales.
- Maintain promotional assets, digital brochures, itinerary creatives, and branded PDFs.
- Act as the bridge between operations, sales, and customers.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

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