Social Media Marketing

**Job Description - Social Media & Digital Marketing Executive**

**Organization**: ISKCON Attapur, Hyderabad

He/She must be able to set and achieve targets through **social media analytics, strategic planning, influencer collaborations, and innovative campaigns**. The role will focus on helping ISKCON Attapur grow by **increasing reach, raising funds, building donor networks, and maximizing our social media presence**.

**Key Responsibilities**
- Run ad campaigns on **Facebook, Instagram, Google, and YouTube**.
- Develop creative content for campaigns including **videos, images, and graphics** for social media marketing.
- Generate leads for **online sessions, book distribution, and fundraising campaigns**.
- Raise funds through **online donation campaigns**.
- Use **Google Analytics, YouTube Analytics, and social media insights** for performance tracking.
- Generate **HNI leads through LinkedIn** and arrange donor meetings.
- Collaborate with **influencers** for wider outreach.
- Achieve **fundraising and campaign targets** set by the temple.
- Increase **book orders and Bhagavad Gita & Other Spiritual Books** through social media.
- Promote **temple festivals and special events** (Janmashtami, Rath Yatra, Annadaan, Harinam, etc.).
- Stay updated with the latest **social media trends and digital strategies** for continuous growth.
- **CSR Donations** - Identify and connect with corporate entities, prepare proposals, and manage CSR donations (including invoicing and reporting).

**Must Requirements**
- **Ads Expertise** - Hands-on experience in running **Facebook, Instagram, Google, and YouTube ads**.
- **Content Creation** - Ability to design **videos, graphics, and posts** for devotional and fundraising campaigns.
- **Lead Generation** - Proven skills in generating **HNI leads, donor leads, and book orders** through digital campaigns.
- **Fundraising Campaigns** - Experience in creating and managing **online donation drives**.
- **Analytics** - Strong in **Google Analytics, YouTube Analytics, and social media insights**.
- **LinkedIn Outreach** - Ability to connect with **HNIs and corporate donors** through LinkedIn.
- **Influencer Collaboration** - Skill in identifying and collaborating with influencers.
- **Target-Oriented** - Must be able to set and achieve **clear fundraising and outreach targets**.
- **Festival & Event Promotion** - Ability to plan and execute campaigns for **Janmashtami, Rath Yatra, Annadaan, Harinam, etc.**
- **Devotional Alignment** - Must understand ISKCON’s mission and create content aligned with **Bhagavad Gita, book distribution, and preaching activities**.

**Preferred Qualifications**
- Bachelor’s degree in **Marketing, Digital Media, Communications, or related field**.
- **5+ years of proven experience** in social media ads and online fundraising campaigns.
- Proficiency in **Facebook Ads Manager, Google Ads, YouTube Studio, and LinkedIn Campaign Manager**.
- Knowledge of **graphic design and video editing tools** (Canva, Photoshop, Premiere Pro, etc.).
- Strong understanding of **SEO, SEM, and retargeting strategies**.
- Familiarity with **influencer marketing and collaborations**.
- Strong skills in **data analytics and reporting**.
- Excellent **communication and copywriting skills** in English (Telugu/Hindi is an added advantage).
- Ability to **work independently, meet targets, and manage multiple campaigns** simultaneously.
- Passion for **ISKCON’s mission and devotional service**; understanding of **Vedic culture** is a big plus.

**Job Details**
- **Location**: ISKCON Attapur, Hyderabad
- **Work Type**: Full-time
- **Salary**: ₹25,000 - ₹35,000 / month
- **Reporting To**: Head of Department
- **Accommodation**: Provided after 3 months of satisfactory performance.

Pay: ₹20,000.00 - ₹45,000.00 per month

**Benefits**:

- Food provided
- Health insurance
- Provident Fund

Ability to commute/relocate:

- Attapur, Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (preferred)

Application Question(s):

- Have you managed paid ad campaigns (Facebook/Instagram Ads, Google Ads, LinkedIn Ads)? If yes, share one example with results.
- Which platforms and tools have you actively used for social media marketing?
- Are you comfortable working with devotional/religious content (ISKCON, Bhagavad Gita, festivals)

**Experience**:

- Social media marketing: 5 years (preferred)

Work Location: In person