Content Marketer

1 day ago

Hyderabad Telangana, India Keka Technologies Pvt. Ltd Full time

**About Keka**:

- We are B2B SaaS Platform pre-dominantly into the HR Space, helping companies and employees w.r.t time, attendance, performance management, payroll management, onboarding and hiring modules.
- This is one of those products which any HR would need to automate his/her process in any organization.
- 8 years since we have entered the market, and we do have a client base of around 8500 at present domestically and now we are planning to expand to the US Market

**Few Key Achievements**:

- Company Valuation: 200 million Approximately
- Annual Revenue as of 2024: 13-14 million USD.
- 60-65% Year-on year growth
- Highest funding in the SaaS Space

**Role Summary**:
We’re hiring a Content Marketer within the Product Marketing team to own and deliver customer-first, product-focused content that drives awareness, adoption, and trust. You’ll help us turn features into stories, customer use cases into proof, and launches into movements.

**What You'll Do**
- Create crisp, clear, and creative content that supports our product positioning, launches, and lifecycle initiatives.
- Partner with PMMs to translate complex product features into benefits users understand and value.
- Collaborate with Visual Design to build content and creative workflows that deliver faster, higher-quality output.
- Coordinate with Demand Gen on campaign content, web SEO structure, and repurposing strategies.
- Evolve the brand voice of Keka to match our next stage of growth.

**You Should Have**
- 3 - 5 years of experience in SaaS/B2B content marketing or editorial roles.
- Ability to distill technical product concepts into engaging, jargon-free copy.
- A portfolio that shows clarity, creativity, and commercial alignment.
- Strong grasp of grammar, structure, and storytelling techniques.
- Experience working with PMMs, Product, or Design teams is a plus
- Basic SEO understanding, content briefs, and web UX familiarity.

**Success Looks Like**

A strong Content Marketer in this role will consistently deliver impact across these dimensions:
**1. Customer & Product Storytelling**
- Crafts stories that translate complex features into real-world outcomes, backed by customer insight.
- Publishes at least 1 customer-focused blog, use case, or success narrative per product/quarter in collaboration with PMMs.
- Launch content generates measurable impact on web or product marketing pages.

**2. Lifecycle & Adoption Impact**

**3. Sales & CX Content Utilization**
- Sales/CX use rates on core content assets (battlecards, feature sheets, talk tracks), as per OKRs.
- Supports the creation of content that reduces ramp time for Sales and Support by streamlining product education.

**4. Brand & Voice Consistency**
- Evolves and maintains a product marketing tone of voice that is consistent across launches, pages, and internal decks.
- Partners with Design to ship brand-aligned, high-conversion assets across owned channels.

**5. Measurement & Iteration**
- Regularly analyzes performance (CTR, CVR, scroll depth, bounce rate, in-app engagement) and iterates based on what content works.
- Runs quarterly retros on what content moved metrics and what didn’t - creating a feedback loop with Product and GTM.

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