Public Relations Officer

4 days ago

Civil Lines Ludhiana Punjab, India Sibia Medical Centre Full time

**Job Summary**:
The Public Relations Officer (PRO) at Sibia Medical Centre is responsible for managing and shaping the hospital's public image and communication. The PRO will develop and implement strategies to build strong relationships with patients, the community, and the media. The goal is to enhance the hospital's reputation, increase patient trust, increase patient inflow, and support the hospital's overall objectives.

**Responsibilities and Duties**:

- **Public Image Management**:

- Develop and execute comprehensive public relations plans and strategies.
- Monitor public opinion and feedback, and address any concerns or issues promptly.
- Maintain a consistent and positive image of Sibia Medical Centre across all communication channels.
- **Community Engagement**:

- Plan and coordinate community outreach programs and events.
- Represent Sibia Medical Centre at community events and meetings.
- Build relationships with local organizations, societies, associations, clubs, community leaders, etc.
- Identify opportunities for the hospital to participate in community health initiatives.
- **Patient Relations**:

- Develop strategies to enhance patient satisfaction and experience.
- Address patient complaints and concerns in a timely and professional manner.
- Gather patient feedback and use it to improve services.
- **Event Management**:

- Plan and execute hospital events, such as health fairs, seminars,etc.

**Skills and Abilities**:

- **Communication**: Exceptional written and verbal communication skills, including the ability to communicate complex information clearly and concisely.
- **Interpersonal**: Strong interpersonal skills with the ability to build rapport and maintain effective relationships.
- **Strategic Thinking**: Ability to develop and implement effective public relations strategies that align with organizational goals.
- **Problem-Solving**: Ability to identify and resolve problems quickly and effectively, especially in crisis situations.
- **Organizational**: Excellent organizational and time-management skills with the ability to prioritize tasks and meet deadlines.
- **Adaptability**: Ability to adapt to changing situations and work effectively in a fast-paced environment.
- **Cultural Sensitivity**: Awareness of and sensitivity to diverse cultural backgrounds.
- **Confidentiality**: Ability to maintain confidentiality of sensitive information.

**Job Types**: Full-time, Part-time

Pay: ₹11,450.46 - ₹15,000.00 per month

Expected hours: 48 per week

**Benefits**:

- Leave encashment

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

Work Location: In person

Application Deadline: 25/05/2025

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