PPC Executive

5 days ago

Mohali Punjab, India Offshore Marketers Private Limited Full time

**Job Description: PPC Executive**

**Position**: PPC Specialist
**Experience**: 0.5 to 2 Years
**Location**: Mohali
**Employment Type**: Full-Time

**Key Responsibilities**:

- Assist in the creation, management, and optimization of PPC campaigns across various platforms.
- Conduct keyword research and analysis to identify effective keywords for campaigns.
- Monitor and analyze campaign performance, making recommendations for improvements.
- Help in the creation of ad copy and landing pages to enhance campaign effectiveness.
- Manage daily budget allocations, bid strategies, and overall PPC campaign health.
- Collaborate with the digital marketing team to ensure PPC campaigns align with broader marketing goals.
- Keep up-to-date with the latest trends and best practices in PPC and digital marketing.
- Prepare reports on campaign performance, including key metrics like CTR, CPC, and conversion rates.

**Qualifications**:

- 0.5 to 2 years of experience in PPC campaign management or a related digital marketing role.
- Basic knowledge of PPC platforms such as Google Ads and Bing Ads.
- Familiarity with analytics tools like Google Analytics is a plus.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Good communication skills, both written and verbal.
- Ability to manage time effectively and handle multiple tasks simultaneously.
- A passion for digital marketing and a willingness to learn and grow in the field.

**Preferred Skills**:

- Experience with social media advertising platforms such as Facebook Ads and LinkedIn Ads.
- Understanding of SEO principles and how they integrate with PPC.
- Certification in Google Ads or other relevant platforms is a plus.

**What We Offer**:

- A collaborative and supportive work environment.
- Opportunities for professional development and growth.
- Exposure to a variety of industries and clients.
- Competitive salary and benefits package.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Monday to Friday
- Rotational shift

Application Question(s):

- Do you have experience managing Google Ads campaigns?
- How many years of experience do you have in Google Ads?
- Have you managed a Google Ads budget of more than ₹50,000/month?
- How many campaigns have you handled simultaneously in the past?
- Do you have experience with Google Ads conversion tracking setup?
- Have you used Google Tag Manager for tracking purposes?
- What is the maximum ROAS (Return on Ad Spend) you’ve achieved?
- Have you ever optimized campaigns to lower CPC and increase CTR?
- Do you have experience with A/B ad testing?
- How many keywords do you typically manage in a campaign?

**Education**:

- Bachelor's (required)

**Experience**:

- Google Ads: 1 year (preferred)

**Location**:

- Mohali, Punjab (required)

Shift availability:

- Day Shift (preferred)
- Night Shift (preferred)

Work Location: In person

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