
Digital Marketer
3 days ago
Digital marketing involves the promotion of products and services through a variety of digital channels, using the internet and mobile technology. Push and pull marketing techniques are applied, targeting consumers both directly and indirectly.
- In the role of digital marketer, you'll be involved in developing an organisation's multi-channel communication strategies and may work across several areas, or specialise in a few, depending on the size and requirements of your employer.
**Roles & Responsibilities**:
- Knowledge of technical SEO including developing website architecture
- Developing creative content strategies that drive leads and business growth to clients.
- Extensive experience in developing and executing organic marketing strategy.
- Create, scale up and manage SEM and Google Ads campaigns across multiple channels to optimize qualified website traffic as part of marketing and business development initiatives.
- Manage the PPC, SEO, SEM and SMM strategy for the website and drive traffic / generate leads.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Working knowledge of HTML, CSS, and JavaScript. Also, experience in handing WordPress, E-Commerce or other platforms.
- Knowledge of ranking factors and search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO and SEM.
- Maintaining Social Media Channels by creating weekly Social Plan.
- Analyze and report on platform growth, engagement with social media outreach.
- Having strong experience in brand building and offline marketing.
**Soft Skills Requirements**:
- Excellent communication and presentation skills
- Ability to work independently
- Have a passion for what you do with a positive and energetic “can-do” attitude
- Willing and able to take on all different types of responsibilities
- Able to demonstrate strong team / collaboration skills
- Is detail-oriented, possesses good follow-up skills
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