Marketing Manger

3 days ago

Hyderabad, India TestGrid Full time

Experience

**2-3**:
Seniority level

**Entry Level**:
Employment type

**Hyd / remote**:
**Job description**:

- Develop a comprehensive marketing framework to support brand awareness and customer acquisition
- Lead marketing campaigns and strategies, owning the lead funnel from impression through conversion
- Be adept in content creation, content development and Content Marketing through digital channels.
- Utilize Content marketing channels for thought leadership, visibility, brand awareness, lead generation, and lead nurturing
- Comprehensive knowledge of ABM Activities across platforms (primarily digital)
- Work closely with marketing operations and corporate communications teams to efficiently execute day-to-day objectives in line with high-level business goals
- Responsible for lead generation through events, online campaigns, webinars, content marketing, etc.
- Manage analyst relations to ensure greater visibility and recognition for the organization in analyst studies and reports resulting in high-value leads
- Work effectively with the team to create a strong content marketing strategy and thought leadership pieces
- Constantly track marketing KPIs and create new opportunities for generating leads
- Work closely with the business team to translate business objectives into corresponding Marketing plans
- Expertise in organizing and managing virtual events / Webinars as a part of lead generation activities

**COMPETENCIES (SKILLS AND ABILITIES)**:

- Demonstrated ability to deliver B2B marketing programs with proven results in the IT Services Industry
- Ability to thrive in a fast-paced, low supervision environment
- Strategic thinker who can analyze markets and opportunities
- Excellent communication skills
- Written and verbal
- Ability to work independently & collaboratively
- Superior business and financial acumen

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