Digital Marketing

7 days ago

Aligarh Uttar Pradesh, India Aura Industries Full time

**Job Summary**:
**Key Responsibilities**:

- Develop and implement effective SEO strategies to improve organic search rankings and increase website traffic.
- Conduct keyword research, on-page and off-page SEO audits, and competitive analysis.
- Monitor website performance metrics using tools like Google Analytics, Google Search Console, and other SEO software.
- Analyze data to identify trends, insights, and opportunities for improvement in digital marketing campaigns.
- Collaborate with design and development teams to ensure SEO best practices are incorporated into website builds.
- Stay up-to-date with the latest industry trends, algorithm updates, and digital marketing practices.
- Manage and optimize PPC campaigns across platforms (Google Ads, Facebook Ads, etc.) to maximize ROI.
- Assist in creating and managing social media marketing strategies to boost engagement and reach.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven experience in digital marketing, specifically in SEO and content marketing.
- Strong understanding of SEO tools (e.g., SEMrush, Ahrefs, Moz) and analytics platforms (e.g., Google Analytics).
- Proficiency in content management systems (CMS) such as WordPress.
- Excellent written and verbal communication skills with a keen eye for detail.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Familiarity with HTML/CSS is a plus.
- Ability to work independently and collaboratively in a fast-paced environment.

**Preferred Skills**:

- Google Ads and Google Analytics certifications are preferred.
- Experience with social media marketing strategies and tools (e.g., Hootsuite, Buffer).
- Basic understanding of graphic design tools (e.g., Canva, Adobe Creative Suite) is an advantage.

Pay: ₹12,000.00 - ₹15,000.00 per month

Schedule:

- Day shift

**Education**:

- Higher Secondary(12th Pass) (preferred)

**Experience**:

- Digital marketing: 1 year (required)
- total work: 1 year (required)

Work Location: In person

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