Social Media Strategist

Mad Influence is looking for a strategic and creative Social Media Strategist to manage and grow the social presence of multiple client and in-house brands. This role goes beyond execution—you're expected to craft platform-first strategies, build engaging IPs, and drive community-led growth. You’ll also play a key role in pitching innovative proposals to onboard new clients, making this both a creative and business-impact role. Ideal for someone who blends digital intuition with sharp execution and a flair for storytelling.

**Qualifications**:

- Experience: 2-3 years in social media strategy or a similar role, with proven experience managing social media for multiple brands. A minimum of 1 year of agency experience is mandatory.

**Skills**:
○ Expertise in Instagram, YouTube, Facebook, Twitter, LinkedIn, Quora, Reddit and other social media platforms.

○ Strong understanding of social media algorithms, audience behavior, and content optimization.

○ Ability to create compelling social media calendars, seasonal campaigns, and community-driven initiatives.

○ Experience in managing creator IPs and expanding creator networks.

○ Proficiency in analytics tools like Google Analytics, Meta Business Suite, and third party social media management tools (e.g., Hootsuite, Sprout Social).

○ Exceptional creative, strategic, and analytical skills.
- Collaboration: Proven ability to work cross-functionally with clients, internal teams, and external collaborators, ensuring alignment and smooth execution of social media campaigns.
- Tools: Familiarity with design tools (e.g., Canva) and basic video editing skills are a plus.

**Key Responsibilities**

1. Client Social Media Management
- Manage end-to-end social media for multiple client brands across platforms including Instagram, YouTube, Facebook, Twitter, LinkedIn, Quora, Reddit, and more.
- Align social media strategies with each client’s unique business goals and brand objectives.
- Continuously develop platform-first strategies, campaigns, and engagement initiatives to improve performance.
- Build and maintain monthly social media calendars tailored to client brands.
- Launch seasonal and high-impact campaigns that drive reach, engagement, and community-led interactions.
- Leverage tools like Hootsuite, ORM platforms, and analytics dashboards to monitor, optimize, and report performance.
- Play an active role in crafting innovative proposals to pitch and onboard new social media clients.

2. In-House Brand Management
- Develop and manage social media calendars across platforms for Mad Influence’s in-house brands.
- Strategize and execute high-engagement campaigns tailored to brand identity and audience behavior.
- Ideate and launch creator IPs to grow brand presence and strengthen the creator network.

3. Insights & Analytics
- Stay up-to-date with platform trends, algorithm updates, and best practices to keep strategies fresh and effective.
- Track, analyze, and report performance metrics, providing actionable insights for optimization.

4. Client & Team Collaboration
- Work closely with clients to understand their vision and convert it into actionable social strategies.
- Present campaign ideas, performance insights, and strategic recommendations clearly and confidently.
- Collaborate with internal teams—designers, editors, brand managers, and ops—to ensure flawless execution.

Pay: ₹30,000.00 - ₹55,000.00 per month

Schedule:

- Day shift

Application Question(s):

- Please submit your portfolio link.
- What is your current CTC?
- What is your notice period?
- Doo you have experience of working in an agency?

**Experience**:

- Social media strategy: 1 year (preferred)

**Location**:

- Noida, Uttar Pradesh (preferred)

Work Location: In person