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5 days ago
**Brand Strategy Development**:Formulate and execute brand strategies, including setting brand vision, value proposition, and guidelines.
- **Market Research**:Conduct market research to understand consumer trends, competitor activities, and emerging market needs.
- **Marketing Campaign Development**:Develop and oversee marketing campaigns across various platforms (print, broadcast, online) to build brand awareness and drive sales.
- **Brand Communication**:Ensure consistent brand messaging and visual identity across all marketing materials and communication channels.
- **Budget Management**:Manage brand budgets and resources effectively to maximize ROI and achieve business objectives.
- **Team Leadership**:Lead and mentor marketing teams, fostering collaboration and communication.
- **Performance Analysis**:Analyze brand performance, track key metrics, and make data-driven decisions to improve brand positioning.
- **Cross-Functional Collaboration**:Collaborate with other departments, including product development, design, and sales, to ensure brand alignment.
- **Competitive Analysis**:Monitor competitor activities and market trends to identify growth opportunities and maintain a competitive edge.
**Required Skills**:
- Strong communication and interpersonal skills.
- Excellent analytical and problem-solving skills.
- Experience with marketing research and data analysis.
- Proficiency in using CRM software and marketing analytics tools.
- Understanding of digital marketing channels and platforms.
- Ability to manage budgets and track performance metrics.
- Strong leadership and team management skills.
- Creative and innovative thinking.
Other Considerations:
- Requires pharmaceuticals experience.
Pay: ₹8,587.88 - ₹26,001.20 per month
Schedule:
- Day shift
Work Location: In person
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