Digital Marketing Executive

2 weeks ago

Greater Noida, India CIPL Full time

**Job Title: Digital Marketing Executive (Amazon, Google Ads & Content Creation)**

**Key Responsibilities**:
**Amazon Marketing**:

- Manage and optimize product listings on Amazon (titles, descriptions, keywords, A+ content).
- Create and run Amazon PPC campaigns (Sponsored Products, Sponsored Brands, etc.).
- Monitor performance metrics (ACoS, ROAS, CTR) and adjust campaigns accordingly.
- Handle Amazon promotions, coupons, and deals.

**Google Ads & SEO**:

- Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, YouTube).
- Perform keyword research and competitor analysis.
- Monitor and optimize campaigns for maximum ROI and conversions.
- Work on website SEO to improve organic ranking and traffic.

**Content & Video Marketing**:

- Create marketing videos (product demos, ads, reels) using tools like Canva, Premiere Pro, CapCut, etc.
- Write creative content for ads, blogs, social media, and product pages.
- Manage YouTube channel (if applicable) including SEO and video publishing.

**Social Media Marketing**:

- Run paid campaigns on platforms like Facebook, Instagram, and LinkedIn.
- Design and schedule engaging posts using tools like Buffer or Meta Business Suite.
- Engage with the audience and grow social media presence.

**Reporting & Analysis**:

- Track KPIs like CTR, ROAS, CPL, and conversion rate.
- Prepare weekly/monthly reports with insights and improvements.
- Use tools like Google Analytics, Facebook Ads Manager, and Amazon Brand Analytics.

**Requirements**:

- 1-3 years of experience in digital marketing or e-commerce marketing.

**Preferred Qualifications**:

- Bachelor's degree in Marketing, Business, or related field.
- Certification in Google Ads, Meta Blueprint, or Amazon Advertising (preferred).
- Experience with Shopify or other e-commerce platforms is a plus.
- Knowledge of Amazon Seller/Vendor Central, Google Ads, Facebook Ads, and SEO.
- Familiarity with design and video tools (Canva, Photoshop, Premiere Pro, etc.).
- Good communication skills in English (written & spoken).
- Self-motivated with a growth mindset and attention to detail.

Pay: ₹10,785.74 - ₹34,331.88 per month

Schedule:

- Day shift

Work Location: In person

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