Hospital - Marketing Executive

2 weeks ago

Bengaluru Karnataka, India Maharaja Agrasen Hospital Full time

**Job Summary**:
The Marketing Executive is responsible for planning and executing marketing and outreach activities to promote the hospital’s services, increase patient acquisition, and build brand awareness. This role involves fieldwork, relationship-building with referral doctors, organizing health camps and events, and digital and offline marketing coordination.

**Key Responsibilities**:
**Business Development & Outreach**:

- Identify and approach potential referral sources (e.g., general practitioners, clinics, diagnostic centers).
- Maintain strong relationships with doctors, corporates, and other healthcare partners.
- Generate and follow up on patient leads through various channels.
- Promote hospital services, specialties, and new offerings.

**Marketing Activities**:

- Plan and execute promotional campaigns (online and offline).
- Distribute marketing materials (brochures, flyers, banners, etc.) in targeted areas.
- Coordinate and organize health camps, CMEs (Continuing Medical Education), wellness programs, and community outreach events.

**Administration & Reporting**:

- Maintain records of daily visits, meetings, and lead conversions.
- Prepare weekly/monthly marketing reports and performance updates.
- Collect feedback from patients and referral partners to improve service delivery.

**Qualifications**:

- Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or related field.
- Minimum 2-3 years of experience in Hospital marketing or similar role.

**Key Skills and Attributes**:

- Good understanding of healthcare and hospital services.
- Excellent communication and interpersonal skills.
- Strong negotiation and relationship-building abilities.
- Self-motivated with strong time management and organizational skills.
- Familiarity with digital marketing tools is a plus.

**Language**:

- Kannada (preferred)

Work Location: In person

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