
Sales Executive
1 day ago
**JOB DESCRIPTION -**
**Job Title**: Sales Executive - Traditional Trade/General Trade
**Industry**: FMCG
**Base Location**: Bareilly (Rural)
**Areas to be covered**: Bareilly, Badaun & Pilibhit
**Reporting Manager**: Area Sales Manager
**Business Size**: INR 11.4 CR Annually
**Key Job Responsibilities -**
Sales Focus
- Ensure achievement of monthly, quarterly and annual agreed sales targets within laid down business terms for all brands.
- Sales target setting and monitoring for Distributors, SAs/ISRs at a beat level.
- Monitor Actual Sales and mid-course corrections and inputs to reduce variance against expectations.
- Sales projection for distribution business.
Area & Business Planning
- Identify potential towns & appoint distributors in line with business strategy.
- Plan & allocate SA/ISR basis market potential.
- Formulate & execute the secondary sales plan - Area wise, distributor wise, Brand wise, SKU wise.
Distribution Management
- Ensuring quality of market coverage through effective use of SA/ISR and distribution network.
- Develop and ensure implementation of Distribution plan across distributor territories.
- Ensure category availability, visibility & freshness (Stock rotation).
- Ensure that the SA are servicing the market for breakages & stock destruction.
Reporting
- Daily activity report.
- SA/ISR Productivity reports on area performance.
- Retail Audit & Retail Universe update.
- Expense Statement.
Education & Experience
- Graduation in any stream is mandatory.
- Experience of more than 2 years in FMCG Sales in TT.
Knowledge and Skills
- Person should be a self-starter and motivated to drive sales in the territory.
- Knowledge of brands, prices, margins and activities of both own products and competition.
- Knowledge of MS Excel and MS PowerPoint.
- Willing to travel in urban and rural areas.
Pay: ₹400,000.00 - ₹750,000.00 per year
Compensation Package:
- Performance bonus
Schedule:
- Day shift
- Monday to Friday
Ability to commute/relocate:
- Bareilly, Uttar Pradesh: Reliably commute or planning to relocate before starting work (required)
**Education**:
- Bachelor's (required)
**Experience**:
- FMCG: 2 years (required)
Work Location: In person
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