Marketing Executive

2 weeks ago

Chennai, India Nakshatra Automation Full time

**B2B Marketing Executive - Role Document**

**Role Definition**

Marketing Executive is one who is responsible for generating leads for Nakshatra Automation (NA).

**Responsibility Deliverable**
- Data Sourcing and Management
- Setting up stalls in gated community & in malls
- Preparing marketing collaterals
- Meeting prospects
- Coordination with Sales team

**Tasks & Activities**

**Data Sourcing and Management**
- Sourcing accurate contact details from online sources like Linkedln, Fundoodata, Google search, IndiaMart and from other offline networks of the decision makers of Architects, Interior Contractors, Builders, Lighting dealers, Modular Kitchen dealers, Curtain / blind dealers, Home appliance dealers and mobile phone dealers.
- Maintaining the database on the internal templates of the organization

**Setting up stalls in gated community & in malls**
- Discussing with gated community’s / mall authorities to set up a stall
- Generating leads
- Maintaining the database on the internal templates of the organization

**Preparing Marketing Collaterals**
- Collecting the relevant brochures / pamphlets from the suppliers.
- Organizing the marketing collaterals in order to showcase to prospect.

**Meeting the prospects**
- Create presentations based on the prospect
- Position Nakshatra Automation as the trust worthy company.

**Coordination with sales team**
- Supporting the sales team in conversion of the prospect to client.
- Maintain profitability index as per management guidelines

**Measurement Metrics**
- 15 meetings per week & 50 per month
- Accuracy in Marketing report submission

**Competencies we are looking for **

**Iceberg Elements**

**Attributes List**

**Skills**
- Fluency in English
- Persuasion & influence
- Lead nurturing
- Storytelling
- Research skills
- Customer data interpretation
- Marketing funnel
- Listening skills
- Attention in detail
- 2 Wheeler driving skills

**Knowledge**
- Microsoft word, excel and Power Point
- Internet usage and data finding
- Corporate brands

**Self-Image**
- Confident
- Go-getter

**Traits**
- High energy
- Persistent
- Willingness to learn
- Hospitable
- Honest

**Motives**
- Hungry for personal growth
- Win-Win philosophy

**Job Types**: Full-time, Fresher

**Salary**: ₹10,000.00 - ₹20,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Commuter assistance
- Health insurance
- Paid time off

Schedule:

- Morning shift

Supplemental Pay:

- Performance bonus

Application Question(s):

- Do you have a laptop?

**Education**:

- Diploma (preferred)

**Experience**:

- Direct marketing: 1 year (required)
- total work: 2 years (required)
- Field sales: 1 year (required)

**Language**:

- English (preferred)
- Hindi (preferred)

License/Certification:

- 2 Wheeler Licence (preferred)

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