SEO Executive

**About the Company**

We are driven by innovation, integrity, and collaboration, and we empower businesses by building digital solutions that deliver measurable impact. Our culture thrives on inclusivity, creativity, and continuous learning — where every team member plays a vital role in our shared success.

**Position Overview**

As an SEO Executive, you will be responsible for strengthening BSDPL’s digital presence through data-driven SEO strategies. You will optimize websites, improve search rankings, and enhance organic visibility by working across on-page, off-page, and technical SEO initiatives.

**Job Details**
- Job Title: SEO Executive
- Job ID: SEO/2025/01
- Experience Level: Entry to Mid-level (0-3 years)
- Employment Type: Full-time, On-site
- Location: Gurgaon, Haryana
- Work Hours: 9:30 AM - 6:30 PM (Monday to Saturday)
- Department: Digital Marketing
- Reporting To: Head of Marketing
- Vacancies: 10
- Joining: Immediate / Within 15 Days

**Key Responsibilities**

On-Page SEO
- Conduct keyword research aligned with business goals.
- Optimize meta tags, headers, content, images, and internal links.
- Ensure content is SEO-friendly and aligns with E-E-A-T principles.

Off-Page SEO
- Develop ethical link-building campaigns (guest posts, outreach, digital PR).
- Monitor and maintain backlink quality and domain authority.

Technical SEO
- Perform site audits to identify and fix crawl, indexation, and speed issues.
- Collaborate with developers to improve mobile optimization, site performance, schema markup, and Core Web Vitals.
- Optimize websites for modern frameworks and JavaScript SEO.

Analytics & Reporting
- Track rankings, traffic, and conversions via Google Analytics, GA4, GSC, SEMrush, Ahrefs, and similar tools.
- Create SEO reports and dashboards for performance insights and recommendations.

Competitor & Market Research
- Conduct competitor analysis to identify keyword gaps and link opportunities.
- Monitor industry trends and algorithm updates to refine strategies.

Cross-Team Collaboration
- Coordinate with content writers, designers, and developers to ensure SEO best practices across digital assets.
- Support integration of SEO with social media, PPC, and other digital marketing channels.

**Required Skills & Qualifications**

Technical Skills
- Strong understanding of search engine algorithms and ranking factors.
- Proficiency with SEO tools (GA/GA4, GSC, Ahrefs, SEMrush, Moz, Screaming Frog).
- Expertise in keyword research, content optimization, and technical audits.
- Knowledge of HTML, CSS, CMS platforms (WordPress preferred).
- Familiarity with Core Web Vitals, schema markup, and international SEO.
- Experience with local SEO, Google Business Profile, and NAP consistency.
- Competence in competitor analysis, SERP feature optimization, and link-building.

**Professional Skills**
- Analytical mindset with ability to interpret data and provide insights.
- Strong written and verbal communication for reporting and collaboration.
- Adaptability to Google algorithm updates and emerging search trends (AI, voice, visual search).
- Basic knowledge of eCommerce SEO, CRO, and structured data for rich snippets.

**Good-to-Have Skills**
- Exposure to international SEO (hreflang, geo-targeting, multilingual strategies).
- Familiarity with AI tools (ChatGPT, Gemini, etc.) for content ideation & SEO automation.
- Experience with YouTube SEO, video optimization, and image SEO.
- Knowledge of privacy-first SEO practices (GDPR, data compliance).
- Understanding of CRO, A/B testing, and content clustering.
- Project management with tools like Trello, Asana, or Jira.
- 0-3 years of SEO/Digital Marketing experience (agency, IT, SaaS, or eCommerce background preferred).
- Certifications in SEO/Digital Marketing (Google, HubSpot, SEMrush, etc.) are an advantage.
- Passionate about SEO, learning, and experimenting with new strategies.

**Expected Outcomes**
- Growth in organic traffic and keyword rankings.
- Strong backlink profile with low spam score.
- Enhanced website performance and usability.
- Competitive SERP visibility and improved ROI.

Compensation & Benefits
- Salary: ₹3-7 LPA (based on experience).
- Performance bonuses and paid leaves.
- Health insurance, gratuity & retirement benefits.
- Travel reimbursement where applicable.
- Supportive work culture and career growth.

Employee Perks & Learning Culture
- Mentorship and structured career development.
- Sponsored certifications, workshops & webinars.
- Cross-functional exposure and collaboration.
- Regular knowledge-sharing on SEO trends and tools.

Application Deadline

**Job Types**: Full-time, Permanent, Fresher, Internship

Pay: ₹25,000.00 - ₹55,000.00 per month

Work Location: In person