Marketing Executive

5 days ago

Bengaluru Karnataka, India Hitya Global Full time

**About the Role**:
**Key Responsibilities**:
1. Marketing Strategy and Execution:

- Develop and execute marketing plans to boost Floorzy’s brand presence and increase market share.
- Identify branding opportunities and execute campaigns that position Floorzy as a leader in industrial floor solutions.

2. Promotions and Branding:

- Arrange meetups and presentations with industrial architects to showcase Floorzy’s benefits and services.
- Strategically place Floorzy display boards and flex banners in industrial zones to maximize visibility.
- Collaborate with industrial associations and bodies to promote Floorzy’s solutions and services.

3. Customer Engagement and Market Insights:

- Connect with potential customers who have shown interest in Floorzy but have not yet converted.
- Identify reasons for stalled decisions and strategize actionable steps to convert inquiries into successful projects.
- Gather customer feedback to identify pain points and improve Floorzy’s offerings and approach.

4. Networking and Stakeholder Engagement:

- Build and nurture relationships with industrial contractors to promote the adoption of Floorzy services at their sites.
- Partner with event organizers and industry bodies to drive brand awareness and attract new leads.

5. Creative Campaigns and Communication:

- Design and execute innovative marketing campaigns that communicate Floorzy’s value proposition in a compelling and unique manner.
- Work with designers to create high-quality, impactful marketing materials for digital and offline channels.

6. Conversion Maximization:

- Develop and implement strategies to improve lead conversion rates by addressing customer concerns, highlighting benefits, and ensuring seamless follow-ups.
- Analyze data from campaigns and customer interactions to refine and optimize marketing efforts.

**Qualifications and Skills**:

- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 5-6 years of experience in marketing roles, preferably in the industrial or construction sector.
- Strong communication, negotiation, and interpersonal skills to engage with stakeholders effectively.
- Proven experience in managing creative marketing campaigns and driving customer conversions.
- Analytical mindset to assess market trends and optimize strategies accordingly.
- Ability to manage multiple projects, prioritize tasks, and meet deadlines.
- Proficiency in marketing tools to enhance campaign efficiency and track performance

**Job Types**: Full-time, Permanent

Pay: ₹400,000.00 - ₹600,000.00 per year

Schedule:

- Day shift

Ability to commute/relocate:

- Bangalore, Karnataka: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- What's your current CTC?
- What's your expected CTC?
- What's your notice period in days?
- Are you fine with 6 days of working (Monday to Saturday)?

**Education**:

- Bachelor's (required)

**Experience**:

- Market research: 4 years (required)
- Marketing: 5 years (required)
- Event marketing: 5 years (required)
- Strategic planning: 5 years (required)
- Branding: 5 years (required)

Work Location: In person

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