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Digital Marketing Executive

2 weeks ago

Atladara Vadodara Gujarat, India G-TEK CORPORATION PRIVATE LIMITED Full time

**Digital Marketing Executive Responsibilities**:

- Develop and execute digital marketing strategies tailored to the electronic manufacturing industry.
- Collaborate with sales and product teams to align marketing efforts with business objectives.
- Maintain and optimize the company website to improve user experience and lead generation.
- Conduct keyword research and implement on-page and off-page SEO strategies.
- Create engaging and industry-relevant content, including blogs, case studies, and whitepapers.
- Manage and grow the company’s presence on platforms such as LinkedIn, Twitter, and Facebook.
- Plan and execute social media campaigns to increase engagement and reach.
- Run and manage PPC campaigns on Google Ads, LinkedIn Ads, and other relevant platforms.
- Monitor and optimize ad performance to achieve maximum ROI.
- Use tools like Google Analytics and social media insights to track and analyze campaign performance.
- Prepare and present reports on key metrics, offering actionable recommendations.
- Develop strategies to enhance the company's online reputation and brand visibility.
- Manage online reviews and engage with audiences to build trust.
- Conduct competitive analysis to identify market trends and opportunities.
- Stay updated on the latest digital marketing trends and tools.

**Qualifications and Skills**:

- Bachelor’s degree in Marketing, Business, or a related field.
- 2-4 years of experience in digital marketing, preferably in B2B or manufacturing industries.
- Familiarity with the electronic manufacturing industry is a plus.
- Proficiency in tools such as Google Analytics, Google Ads, HubSpot, SEMrush, and WordPress.
- Knowledge of HTML/CSS for basic website management is an advantage.
- Strong analytical and problem-solving skills.
- Excellent communication and content creation abilities.
- Creative mindset with attention to detail.

**Key Performance Indicators (KPIs)**:

- Growth in website traffic and online engagement.
- Number and quality of leads generated through digital campaigns.
- ROI from paid advertising campaigns.
- Improvement in search engine rankings for target keywords.

This role provides an exciting opportunity to contribute to the growth of a leading electronic manufacturing company by leveraging innovative digital marketing strategies and tools.

**Job Type**: Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Leave encashment
- Provident Fund

Schedule:

- Fixed shift

Ability to commute/relocate:

- Atladara, Vadodara, Gujarat: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 3 years (preferred)

**Language**:

- English (preferred)

Work Location: In person