Social Media Executive

2 weeks ago

Mumbai District Maharashtra, India HR POWER PAK Full time

We are seeking a talented and dynamic **Social Media Executive** to join our team. As a Social Media Executive, you will be responsible for managing and implementing our social media strategy to enhance brand awareness, engage with our target audience, and drive traffic to our digital platforms. This role requires creativity, excellent communication skills, and a passion for staying updated on the latest social media trends.

**Experience**:1 - 2 years

**Location**: Khar west

**Responsibilities**:

- Develop and execute a comprehensive social media strategy across various platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Create, curate, and schedule engaging content, ensuring it aligns with our brand voice, and appeals to our target audience.
- Monitor social media channels for trends, conversations, and mentions related to our brand, products, or industry.
- Engage with followers, respond to inquiries, comments, and messages in a timely and professional manner.
- Collaborate with the marketing and content teams to ensure social media efforts complement overall marketing campaigns and initiatives.
- Analyze social media performance metrics and provide regular reports to track the effectiveness of campaigns and identify areas for improvement.
- Stay updated on social media best practices, trends, tools, and industry updates, and propose innovative ideas for continuous improvement.
- Manage social media advertising campaigns and budgets, optimizing them for maximum reach and ROI.
- Monitor competitor's social media activities and incorporate relevant insights into our strategy.

**Requirements**:

- Proven work experience as a Social Media Executive or similar role.
- Proficiency in using social media management tools and analytics platforms.
- Solid understanding of social media trends, platforms, and best practices.
- Strong written and verbal communication skills with an ability to create compelling and persuasive content.
- Excellent interpersonal skills and ability to engage with online communities positively.
- Creative thinking and ability to generate fresh ideas for engaging content.
- Experience in managing social media advertising campaigns is a plus.
- Familiarity with graphic design tools and video editing software is an advantage.

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person

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