Digital Marketing Executive

6 days ago

Chennai Tamil Nadu, India Z1 study abroad Full time

**Job Title: Digital Marketing Executive (Freelancer)**

**Location**: Remote
**Employment Type**: Freelance / Part-Time

**About Us**:
Z1 Study Abroad is a leading overseas education consultancy dedicated to helping students achieve their dreams of studying abroad. We are looking for a talented and experienced Digital Marketing Executive to join our team on a freelance basis to enhance our online presence and lead generation efforts.

**Key Responsibilities**:

- **Campaign Management**: Plan, create, and manage digital marketing campaigns across various platforms, including Google Ads, Facebook, Instagram, and LinkedIn.
- **Content Strategy**: Develop and execute content strategies to enhance brand awareness and engagement.
- **SEO and SEM**: Optimize website content for SEO to improve organic reach and implement SEM strategies to drive targeted traffic.
- **Social Media Management**: Oversee social media accounts, create engaging posts, and analyze performance metrics.
- **Lead Generation**: Develop and implement lead generation strategies to capture high-quality leads.
- **Analytics and Reporting**: Monitor campaign performance using tools like Google Analytics, and provide detailed reports with insights and recommendations.
- **Budget Management**: Manage digital marketing budgets to maximize ROI and meet campaign objectives.

**Qualifications and Skills**:

- Proven experience as a Digital Marketing Executive or similar role, preferably as a freelancer.
- Strong knowledge of digital marketing tools and platforms (Google Ads, Facebook Ads Manager, Instagram, LinkedIn, etc.).
- Excellent understanding of SEO, SEM, and content marketing strategies.
- Proficiency in using analytics tools such as Google Analytics and social media insights.
- Strong communication and analytical skills.
- Ability to work independently and manage time efficiently.

**Preferred Qualifications**:

- Experience in the education or overseas consultancy sector.
- Familiarity with lead generation tools and CRM systems.

**Why Join Us?**
- Flexible working hours and remote work environment.
- Opportunity to collaborate with a dynamic team focused on student success.
- Competitive compensation based on performance and deliverables.

**How to Apply**:
We look forward to collaborating with innovative digital marketers who are passionate about driving growth and success

**Job Types**: Full-time, Part-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: Remote

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