Sales & Marketing Executive

6 days ago

Nagarbhavi Bengaluru Karnataka, India Global Associates Full time

*HRMS (Human Resource Management System) software marketing executive* is responsible for promoting and selling HRMS solutions to businesses. Their role involves a blend of marketing and sales activities focused on reaching target customers, showcasing the benefits of the HRMS software, and driving business growth.

## Key Responsibilities:
1. *Market Research and Analysis*:

- Analyze market trends, competitor offerings, and customer needs to position the HRMS software effectively.
- Identify target audiences, such as HR managers, business owners, and decision-makers in companies.

2. *Marketing Strategy*:

- Collaborate with product teams to highlight key features and benefits in promotional content.

3. *Lead Generation and Nurturing*:

- Generate leads through various channels such as online campaigns, events, and partnerships.
- Nurture leads through personalized follow-ups, webinars, and product demos.

4. *Content Creation*:

- Develop marketing content like blogs, case studies, whitepapers, and videos that showcase how the HRMS software solves customer pain points.
- Collaborate with content writers and designers to create visually appealing and informative material.

5. *Sales Collaboration*:

- Work closely with the sales team to pass on qualified leads, align on sales strategies, and support during the sales process.
- Participate in sales presentations, webinars, and demos to communicate the software’s value proposition.

6. *Customer Relationship Management*:

- Build relationships with prospects and existing clients, understanding their HR needs and demonstrating how the software can meet them.
- Collect customer feedback to help refine the software and marketing strategies.

7. *Performance Metrics*:

- Track marketing campaign performance through KPIs such as lead conversion rates, cost per lead, and return on investment (ROI).
- Use analytics tools to measure success and optimize ongoing campaigns.

8. *Brand Positioning*:

- Enhance the company’s brand visibility through public relations, partnerships, and event participation.
- Develop and maintain the company’s brand voice across different platforms.

## Skills Required:

- *Marketing expertise*, particularly in B2B SaaS (Software as a Service) solutions.
- *Knowledge of HR processes* and challenges to effectively communicate the value of the software.
- *Strong communication and negotiation* skills.
- *Data-driven mindset* for analyzing performance metrics and refining strategies.
- *Technical proficiency* in using CRM tools, marketing automation platforms, and other digital tools

**Job Types**: Full-time, Permanent

Pay: ₹10,613.40 - ₹15,000.00 per month

Schedule:

- Day shift
- Morning shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person

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