Media Buyer Meta and Google

As our Media Buyer, you'll be the architect and executor of our paid acquisition efforts. Your core responsibilities will include:

- **Campaign Management & Execution**:

- **Directly set up, launch, and meticulously manage all ad campaigns** across Meta Ads Manager (Facebook & Instagram) and Google Ads (Search, Shopping, Display, Performance Max).
- **Implement advanced audience targeting strategies** on Meta, including custom audiences, lookalikes, and detailed targeting.
- **Conduct in-depth keyword research and negative keyword management** for Google Search, ensuring optimal ad relevance and cost efficiency.
- **Develop and execute A/B tests** on ad creatives, copy, landing pages, and bidding strategies to continuously improve campaign performance.
- **Proactively monitor and adjust bids, budgets, and placements** in real-time to maximize Return on Ad Spend (ROAS) and minimize Customer Acquisition Cost (CAC).
- **Data Analysis & Optimization**:

- **Daily deep dives into performance data** within Meta Ads Manager, Google Ads, and Google Analytics to identify trends, opportunities, and underperforming areas.
- **Translate complex data into actionable insights** and implement rapid optimizations to improve key metrics like Click-Through Rate (CTR), Conversion Rate, and ROAS.
- **Ensure accurate tracking and pixel health** across all platforms, troubleshooting any discrepancies to maintain data integrity.
- **Provide detailed, data-backed reports** on campaign performance, highlighting successes, learnings, and recommendations for future strategy.
- **Budget & Pacing Management**:

- **Strategically allocate and manage significant advertising budgets** to achieve daily, weekly, and monthly ROAS targets.
- **Monitor campaign pacing** to ensure consistent spend and optimal delivery throughout the month.
- **Creative & Landing Page Collaboration**:

- Work closely with our creative team to **provide data-driven feedback on ad creative performance**, guiding the development of new, high-converting assets.
- Collaborate with the e-commerce team to **optimize landing page experiences** for paid traffic, focusing on conversion rate improvements.
- **Market & Platform Intelligence**:

- Stay rigorously **up-to-date with the latest platform updates, features, and best practices** on Meta and Google Ads.
- Continuously research competitor strategies and emerging trends to maintain a competitive edge.

What We're Looking For:

- **3+ years of hands-on experience as a Media Buyer** specifically managing high-budget e-commerce ad accounts on Meta and Google Ads.
- **Deep, technical proficiency in Meta Ads Manager**: Expert knowledge of campaign structures, bidding strategies (LTV, ROAS, CPA bidding), audience segmentation, and Meta Pixel implementation/troubleshooting.
- **Expert-level command of Google Ads**: Including Search, Shopping, Display, and Performance Max campaigns, with a strong understanding of keyword strategy, bid adjustments, and Google Merchant Center.
- **Demonstrable track record of consistently achieving and scaling high ROAS** for e-commerce businesses. Please be ready to discuss specific results.
- **Strong analytical skills** with the ability to interpret complex data, identify patterns, and make quick, data-driven decisions.
- Proficiency with Google Analytics and advanced Excel/Google Sheets skills for data manipulation and reporting.
- Exceptional attention to detail and organizational skills.
- Proactive, self-starter who thrives in a fast-paced, results-oriented environment.
- Google Ads and Meta Blueprint certifications are a significant plus.
- Experience with other ad platforms (e.g., TikTok Ads, Pinterest Ads) is beneficial.

Why Join Us?
- **Own and scale significant ad budgets** for a popular and growing iPhone case brand.
- **Directly impact revenue and profitability** through your strategic buying decisions.
- Work in a **data-driven culture** where your optimizations directly translate to success.
- Collaborate with a passionate and supportive e-commerce team.
- Competitive compensation package with performance-based incentives.

**Job Types**: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Ability to commute/relocate:

- Vishwas Nagar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (preferred)

Work Location: In person