Digital Marketer

**Organizational Overview**:
Yanolja Cloud Solution Pvt. Ltd. (YCS), formerly known as eZee Technosys, is a global end-to-end hospitality technology provider specializing in cloud-based solutions for small and medium-sized accommodation businesses.

With 450+ team members and over 17 years of experience, YCS currently serves 33,000+ customers in 170+ countries, supporting 50+ languages through our platform and offering 24/7 global support.

We have a local presence in 15+ countries, including India, Thailand, Indonesia, the Philippines, Sri Lanka, South Africa, Tanzania, Uganda, the USA, and more—driving innovation in the global hospitality sector.

**Profile Overview**:
This role focuses on owning the digital brand presence of YCS. As a Senior Digital Marketer, you will drive YCS’s digital marketing strategy and elevate the brand globally, with a key focus on lead generation.

This role is ideal for someone who is both a strategist and a thinker—passionate about digital storytelling and driven by performance.

**Responsibilities**:
**Brand Voice & Social Presence**: Manage and grow YCS’s digital presence across LinkedIn, Instagram, Twitter, and YouTube, maintaining a consistent brand tone and positioning.

**Content Creation**: Collaborate with design, video, and AI tools to produce high-quality, platform-native content such as reels, carousels, testimonials, webinar clips, and more.

**Persona-Driven Messaging**: Craft content tailored to hoteliers and travel partners based on their needs, behaviors, and challenges.

**Content Planning**: Design and execute strategic monthly content calendars covering product updates, company milestones, client stories, events, and company culture.

**AI-Powered Execution**: Utilize tools like ChatGPT, Canva, Midjourney, Copy.ai, and Descript to ideate, generate, and streamline content production.

**Brand Consistency**: Ensure every post aligns with YCS’s visual and messaging standards while adapting content for global markets.

**Insights & Reporting**: Monitor performance across key metrics—engagement, reach, shares, followers—and provide actionable insights to optimize content strategies.

**Lead Generation Responsibilities**:
**Website**: Create strategies for the website team to improve SEO, GA4 insights, Google Search Console performance, and search ranking.

**UX/UI Improvement**: Develop strategies for the content, design, and video teams to enhance user experience and interface.

**HTR (Hotel Tech Report)**: Strategize to position YCS as the #1 brand on HTR by creating actionable plans for the sales and support teams.

**HubSpot Management**: Coordinate with the HubSpot admin team to implement guidelines and strategies for more effective CRM and lead tracking.

**Presentations**: Own the creation and quality of company presentations, product decks, and business-level pitch materials.

**Key Competencies**:
**Digital Marketing & Content Strategy**:
3-6 years of experience in digital marketing, social media, or digital strategy—preferably in SaaS, B2B, or tech sectors.

Strong expertise across Google, Meta, websites, LinkedIn, and B2B marketing platforms.

A creative thinker with an eye for trends, tone, and digital storytelling.

**Creativity & Innovation**:
Proven ability to ideate, plan, and execute digital content strategies that connect with the audience.

Comfortable working with video, motion graphics, carousels, quotes, and thought leadership formats.

Bonus: Basic design skills or experience using HTML/CSS, Figma, Google Console, Canva/Photoshop, or AI tools.

**AI Fluency**:
Hands-on experience with tools like ChatGPT, Copy.ai, Canva Magic, Runway, Descript, etc.

Skilled in using AI for scaling content, brainstorming, trend analysis, and workflow optimization.

**Global Understanding & Collaboration**:
Exposure to regional markets such as APAC, Africa, LATAM, and India, with the ability to adapt messaging accordingly.

Strong cross-functional collaboration with marketing, design, and regional sales teams.

**Requirements**:
3-6 years of experience in digital/social marketing or content-focused roles

Strong writing, communication, and creative storytelling skills

Proficiency in AI tools and social scheduling platforms (e.g., Buffer, Hootsuite, Later, Creator Studio)

Deep understanding of social-first formats (reels, carousels, short videos)

Prior experience in hospitality, SaaS, or B2B marketing preferred

Experience with LinkedIn video and YouTube content is a plus

High sense of ownership and ability to work independently with urgency

**KPIs & Goals**:
Lead generation

Engagement rate across platforms

LinkedIn follower growth

Content turnaround time: idea to execution

Marketing automation through AI or integration tools

Visibility support for events and webinars

**Reporting Structure**:
This is an individual contributor role reporting directly to the Marketing Lead. You will work closely with the content, design, performance marketin