Digital Marketing Executive

1 week ago

Phagwara, India Bright Learning Centre Full time

We are seeking an experienced **Digital Marketing Executive** to manage the complete digital marketing function for two businesses:

- **Bright Learning Centre (UK-based training & tuition provider)**:

- **Boutique Business (Customised Indian Outfits, India & UK)**

Specifically, the role will include:
- Develop and deliver the digital marketing strategy
- Research SEO keywords to use throughout the company's website and marketing materials
- Manage on site content, on-page SEO and off-page SEO for the company
- Design, build and maintain our social media presence on all platforms by designing and posting daily
- Create social media content, schedule the posts, and blog writing
- Create new content every day to encourage traffic to website & social media sites
- Measure and evaluate our digital and social media effectiveness, including weekly sales updates, making recommendations for change and continuous improvement
- Track, report, and analyse website analytics and PPC initiatives and campaigns
- Schedule and manage the organisation’s digital content, including website, social media and newsletters
- Manage Google ads, google analytics, remarketing and paid social
- Keeping up to date with best practice and implementing improvements on the Bright Learning website, e.g., through design and navigation changes
- Keep the website content up to date and relevant, ensuring all content is well written, accurate and optimised
- Updating WordPress website by adding courses dates and new content
- Promote a unified our brand, through professional use and guidance, and supply of information as required
- Paid advertising experience - including Google Ads, remarketing and paid social

**Skills required: -**
- You will be a confident communicator both written and verbal in English language
- You will be numerate and be comfortable using numbers for reporting and analysis
- Experience of using Google Analytics and other Google functions such as Google My Business, Google Search Console and Google Ads
- The ability to plan and manage your own workload and to ensure projects are completed efficiently

**Be able to use, and have a good knowledge of: -**
- WordPress demonstrable, in-depth knowledge of WordPress, from day-to-day management of content, through to the set-up of pages and the addition of graphics and images
- SEO a solid understanding of best practice with demonstrable experience of how to drive organic traffic
- PPC - how to set up, manage and analyse pay for click campaigns
- Social Media - plan, post and schedule daily, graphic skills to design posts about different courses
- Survey Monkey - to set up surveys and present results
- Microsoft Office - Word, Excel, Outlook 365 & SharePoint
- Knowledge and experience of using Adobe InDesign, or other graphic design software to design social media posts.

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Ability to commute/relocate:

- Phagwara, Punjab: Reliably commute or planning to relocate before starting work (preferred)

**Education**:

- Bachelor's (required)

**Experience**:

- Digital marketing: 3 years (required)

**Language**:

- Fluent English (required)

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