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Dms - Adobe

2 weeks ago

Hyderabad Telangana, India Zensar Technologies Full time

**Key responsibilities**:

- Analyze digital marketing data from a variety of sources
- Adobe Analytics, data warehouse, PowerBI/Tableau, etc. to assess user behavior patterns and provide valuable insight to optimize user engagement and improve the effectiveness of marketing campaigns.
- Collaborate with global teams, web developers, and campaign managers to provide expertise and advice on web analytics measurement and effectiveness.
- Effectively present and storyboard senior-level presentations, collaborate in a matrixed organization, prioritize projects, and build rapport with clients using persuasive skills to promote and defend design concepts.
- Build workspace/dashboards and reports to enable various functional teams to make better, more informed decisions and be able to evaluate their performance.
- Assist and guide marketers on designing and implementing digital analytics tracking, tagging, and targeting.