Service Marketing Executive

2 weeks ago


Karunagappalli, India Royal Enfield - Roverz Motors Full time

**Job Title: Service Marketing Executive (SME)**

**Location**: Karunagappally

**Job Type**: Full-time
**Experience**: 0-2 years

**About the Role**

We are looking for a proactive and customer-focused **Service Marketing Executive** who will be responsible for generating business for the workshop through service follow-ups, customer engagement, and lost customer activation.

**Key Responsibilities**:
**1️. Service Marketing - Business Generation**
- Call customers for due service, missed service, and periodic maintenance.
- Follow company standards while answering calls and sending service-related messages.
- Offer service appointments and maintain next-day appointment schedules.
- Handle customer queries; escalate concerns to CRM/Works Manager and ensure timely closure.
- Promote Value Added Services (VAS) through tele-calling.
- Work with CRM and Works Manager to plan campaigns to increase workshop revenue.

**2️. Lost Customer Marketing**
- Analyse lost customer cases and prepare action plans with CRM and GM-Service.
- Update incorrect contact details in DMS.
- Carry out customer reacquisition as per the defined plan.

**Recruitment Profile Qualifications**
- Graduate / Diploma/+2
- Customer-handling experience will be an added advantage

**Industry Preference**
- Automobile (2-wheeler preferred)
- KPO / Call Center
- Finance & Insurance
- Retail
- Real Estate & Construction

**Experience**
- 0-2 years

**Required Skills**:

- Strong customer handling skills
- Ability to pitch services/products over calls
- Good follow-up discipline and process adherence
- Basic understanding of service operations (automobile preferred)

**Job Types**: Full-time, Permanent, Fresher

Pay: ₹120,000.00 - ₹144,000.00 per year

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund



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