Digital Marketing Expert

**Key Responsibilities**:

- **Financial Services Marketing Expertise**: Develop marketing campaigns tailored to the financial services sector, focusing on client acquisition, retention, and product promotion.
- **Lead Generation & Funnel Creation**: Design and execute strategies to generate high-quality leads and build sales funnels that convert, driving measurable business growth.
- **CRM & Marketing Automation**: Utilize Salesforce and HubSpot to manage customer relationships, automate workflows, and deliver targeted campaigns that nurture leads and drive sales.
- **Strategy Development**: Create comprehensive digital marketing strategies to increase brand visibility, engage audiences, and achieve sales objectives.
- **Social Media Management**: Develop and grow client social media presence across platforms like Facebook, Instagram, LinkedIn, YouTube, TikTok, and more, with a focus on financial content.
- **Google Ads & PPC Campaigns**: Strategically manage Google Ads and PPC campaigns to maximize ROI, driving traffic and conversions within the financial services market.
- **Content Marketing**: Produce compelling, industry-specific content that communicates trust, expertise, and value to target audiences.
- **SEO & Website Optimization**: Implement SEO strategies to improve organic search rankings and increase traffic to financial services websites.
- **Data Analytics & Reporting**: Leverage tools like Google Analytics, SQL, Salesforce, and HubSpot to analyze campaign performance, draw actionable insights, and optimize results.
- **Campaign Optimization**: Conduct A/B testing to refine strategies for financial product promotion, lead generation, and client engagement.
- **Regulatory Compliance**: Ensure all marketing activities adhere to compliance standards specific to the financial services industry.
- **Trend Monitoring**: Stay informed on trends in digital marketing and financial services to adapt strategies and maintain a competitive edge.

**Qualifications**:

- Proven success in digital marketing with experience in the **financial services industry**.
- Expertise in **lead generation**, **funnel creation**, and targeted marketing strategies for financial products and services.
- Proficiency with **Salesforce**, **HubSpot**, and other CRM and marketing automation tools.
- Familiarity with compliance requirements for marketing in financial services.
- Analytical skills and experience using data analysis tools such as SQL and Google Analytics.
- Excellent written and verbal communication skills, with an emphasis on clear and persuasive messaging.
- Ability to manage multiple projects in a fast-paced, collaborative environment.
- A creative mindset and passion for leveraging digital strategies to drive results in financial services.

**Why Join Us?**
This is your chance to make a meaningful impact in the financial services industry by combining cutting-edge digital marketing strategies with a deep understanding of financial solutions. Join a dynamic team and use your expertise to drive success and shape the future of marketing for financial services.

**Job Types**: Full-time, Part-time

Pay: ₹9,710.04 - ₹40,993.14 per month

Expected hours: 40 per week

**Benefits**:

- Health insurance
- Paid time off
- Work from home

Schedule:

- Monday to Friday
- Night shift
- Weekend availability

Supplemental Pay:

- Performance bonus
- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 3 years (required)
- Salesforce Marketing Cloud: 3 years (required)
- Marketing automation: 3 years (required)
- Marketing Funnels: 3 years (required)
- Text Marketing: 3 years (required)
- B2B Marketing: 3 years (required)
- Event marketing: 3 years (required)

**Language**:

- English (required)

Shift availability:

- Night Shift (required)

Work Location: Remote