Digital Marketer

7 days ago

Ludhiana, India BM CLOUD CONSULTANCY Full time

**Job Role**:Paid Marketing Lead/ Digital Marketer

**Job Location**:Ludhiana/Mohali

**Experience**: 3-5 yrs

**Education Required**: B.Tech/B.E. in Computers, BCA, BSCIT, and MBA (Sales &
Marketing) PG: MCA inComputers, MS/M.Sc (Computer Science)

**Responsibilities**:

- Develop and execute the company's paid marketing strategy, including creating and

managing campaigns across multiple channels.
- Monitor and optimize campaigns to ensure maximum ROI and achieve KPIs.
- Conduct competitive analysis to identify new opportunities and stay ahead of industry

trends.
- Collaborate with the creative team to develop compelling ad copy, images, and

landing pages.
- Analyze campaign performance and generate reports to communicate results to

stakeholders.
- Continuously test and improve ad creatives, targeting, and bidding strategies to

improve campaign performance.
- Work with cross-functional teams, including sales, product, and analytics, to align

paid marketing efforts with business goals.
- Manage and grow relationships with external agencies and vendors.

**Must-Have Skills**:

- Proven experience in paid marketing, with a strong track record of success in

managing and optimizing campaigns across multiple channels.
- Strong analytical skills, with the ability to analyze and interpret data to identify

trends, insights, and opportunities for improvement.
- Knowledge of industry-standard tools and platforms, including Google Ads,

Facebook Ads, LinkedIn Ads, and other advertising platforms.
- Excellent communication skills, with the ability to articulate complex ideas in a clear

and concise manner.
- Strong project management skills, with the ability to manage multiple campaigns and

priorities simultaneously.
- Experience with A/B testing, conversion rate optimization, and landing page

optimization.
- Creative thinker, with the ability to develop innovative and compelling ad copy and

visuals.
- Ability to work independently and as part of a team in a fast-paced, dynamic

environment.

**Good to have skills**:

- Familiarity with marketing automation platforms such as HubSpot, Marketo, or

Pardot
- Knowledge of search engine optimization (SEO) best practices and how it intersects

with paid search
- Understanding of UX/UI design principles to help create effective landing pages and

ad creative
- Familiarity with e-commerce and online shopping platforms such as Shopify,

Magento, or WooCommerce
- Proficiency in Excel or Google Sheets for data analysis and reporting purposes.

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹50,000.00 - ₹70,000.00 per month

Schedule:

- Day shift
- Fixed shift
- Monday to Friday
- Morning shift

Ability to commute/relocate:

- Ludhiana, Punjab: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 4 years (preferred)
- total work: 4 years (preferred)

**Speak with the employer**
+91 9814322849

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