Social Media Executive

**Who Are We Looking For?**:
Honestly, there is no easy or one answer to this. But below are a few traits that are common across the people that make Team Evolve.

**Accountable**:
To plan, organize and execute your tasks in time, is a skill that is celebrated at Evolve. If you excel at making things happen against all odds, we already love you.

**Creative Thinking**:
Be it ideating campaigns, shipping to an unheard pincode, testing new designs or solving for customer demands, creativity is inherent to all team members here at Team Evolve. We love people who challenge assumptions and are problem solvers.

**Passionate**:
**Self-Starter**:
Evolve is an agile company that believes in a lean management structure. If you are a quick learner, great with research and enjoy taking initiatives, you’ll enjoy working with the team at Evolve.

**Good Communicator**:
We believe that communication is the key to carry out any project or campaign successfully. If you require clarity, and believe in written communication, then life will be easy at Evolve.

**Responsibilities**:

- Research, ideate, design and execute content ideas for Facebook, Instagram, Youtube, Pinterest, and LinkedIn. Content includes and is not limited to reels, posts, and stories
- Facilitate day-to-day management of social media channels and ensure brand consistency via design and copy
- Create actionable content distribution plans to scale brand awareness across popular social media platforms
- Work with the brand to create and implement social media strategies on a monthly basis
- Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience.
- Reach out to potential B2B accounts using social media to increase the meetings pipeline for the sales team
- Monitor progress on all platforms using analytical tools present within the platforms and/or third-party tools like Google Analytics
- Research and reach out to relevant influencers for collaboration campaigns
- Visit different locations as required to shoot content for social media
- Work with the sales team to capture testimonials and other relevant content

**Technical requirements of the role**:

- An in-depth understanding of grid strategy and aesthetics from a branding and advertising point of view to increase reach and establish a strong brand presence across various social media platforms
- Great storyteller with an understanding of AIDA and the buyer journey
- Strong editing, content, and copywriting skills keeping in mind the audience for each platform to improve brand awareness and audience engagement
- Creative skills to design required creatives using Canva or relevant graphic and video software
- Basic photography and videography skills for shooting social media content
- Basic knowledge of relevant editing apps like Inshot, VN etc
- In-depth knowledge of popular social media channels and it’s functioning
- A stickler for timelines and documentation with great attention to formatting
- Staying informed about trends and tools in social media, marketing, technology, and advertising

**Soft skill requirements of the role**:

- Strong verbal communication skills for articulating ideas to colleagues and clients
- Good organizational skills, with the capacity to prioritize and work across multiple projects
- The ability to multitask, work well under pressure, and meet deadlines
- Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
- An eye for detail and the ability to work accurately
- Excellent teamwork and networking skills
- Ability to handle critical feedback
- An eye for detail, a creative mind, and great visual aesthetics

**Note**: This role requires traveling as and where required to shoot content for reels, videos, and other social media marketing purposes. While it’s a desk job, it would entail travel across Mumbai, including to our factory in Mira Road.