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PPC Executive

3 weeks ago

Panchkula, India Webomaze Technologies Pvt Ltd Full time

**Job Summary**:
**Key Responsibilities**:

- **PPC Campaign Management**:

- Develop, implement, and manage PPC strategies for various platforms (Google Ads, Meta Ads, LinkedIn Campaign, etc.) to meet client or company goals.
- Optimize PPC campaigns for improved performance, including bidding strategies, targeting, and ad copy.
- Optimize ad copies, bids and targeting strategies for better results.
- Monitor and analyze PPC performance metrics (CTR, CPC, CPA, ROAS) and adjust campaigns accordingly for maximum ROI.
- **SEO Knowledge and Integration**:

- Collaborate with the SEO team to ensure PPC and SEO strategies are aligned.
- Conduct keyword research to enhance both paid and organic search strategies.
- Provide insights on SEO and site optimization that can benefit PPC campaign performance.
- **Site Audits & Website Analysis**:

- Conduct regular site audits to identify technical and content issues affecting PPC performance.
- Provide recommendations for improving landing page quality, site speed, and overall user experience.
- Analyze and report on website performance, highlighting key opportunities for optimization.
- **Reporting & Analysis**:

- Generate detailed reports and analyze campaign performance, providing actionable insights and recommendations.
- Measure and report on the effectiveness of PPC campaigns, suggesting improvements based on data analysis.
- **Good to have**:

- Creation of landing pages
- Experience with Google Analytics.

**Qualifications**:

- 3+ years of experience in managing PPC campaigns (Google Ads, Bing Ads, Facebook Ads, etc.) with a proven track record of success.
- Strong understanding of SEO principles, including keyword research, on-page SEO, and site audits.
- Experience with Google Analytics,
- In-depth knowledge of conversion rate optimization (CRO), landing page optimization.
- Proficient in using tools like SEMrush, Ahrefs, Moz, or similar for keyword research and site audits.

**Why Join Us?**
- Opportunity to work with a dynamic and talented team.
- Competitive salary and benefits package.
- Professional development and growth opportunities.
- Exposure to exciting projects and cutting-edge marketing technologies.

Pay: ₹25,000.00 - ₹50,000.00 per month

**Benefits**:

- Flexible schedule
- Health insurance
- Life insurance
- Provident Fund

Schedule:

- Day shift
- Monday to Friday

**Education**:

- Bachelor's (preferred)

**Experience**:

- PPC Campaign Management: 3 years (preferred)