Content Writer

5 days ago

Dwarka Delhi Delhi, India Vandana ispat Full time

**About the Role**

We are seeking a **strategic and emotionally intelligent Content Writer** who understands the power of words in driving action. This role is ideal for someone who excels at blending **storytelling, buyer psychology, and persuasive writing** to create impactful content that nurtures leads and builds trust.

In this role, you won’t just be writing—you’ll be strategizing, empathizing, and collaborating to craft content that moves prospects through the **entire marketing funnel**, from awareness to decision-making.

**Key Responsibilities**
- Write **persuasive and emotionally intelligent content** for multiple platforms, including:

- WhatsApp touchpoints
- Voice note scripts
- Video scripts
- Physical mailers
- Research client pain points, objections, and case studies to craft **objection-handling content**.
- Build and support **8-12 step lead nurturing sequences**.
- Repurpose strategic insights into **highly personalized content** for different audience segments.
- Collaborate with **strategy and client servicing teams** to brainstorm hooks, ideas, and trust-building communication.
- Ensure content consistency in tone, engagement, and alignment with the **customer journey**.
- **Experience**: 1-3 years of content writing or copywriting (preferably in B2B or marketing-driven roles).
- Strong understanding of:

- **Buyer psychology**:

- **Emotional storytelling**:

- **Conversion-driven writing**:

- Excellent command over grammar and the ability to write in a **clear, conversational tone**.
- Prior experience in creating **nurturing or lifecycle marketing content** is a plus.
- Comfortable working under **tight timelines** and managing **creative briefs**.
- **Self-motivated, proactive, and curious** with a problem-solving approach.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

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