Brand Strategist

1 week ago

Pune, India The Digi Jugad Full time

**RESPONSIBILITIES**
- Gather feedback from sales and analyze consumer behaviour to define our company’s positioning
- Craft our differentiation strategy
- Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
- Conduct competitive research to identify our strengths and weaknesses
- Design promotional campaigns for new products and markets
- Develop our social media strategy
- Assess the performance of our advertising campaigns and events
- Analyze market trends and identify new opportunities and challenges

**REQUIREMENTS**
- Work experience as a Brand Strategist or similar role in Marketing
- Portfolio of brand-building projects is a plus
- Excellent understanding of the full marketing mix
- Experience developing marketing strategies based on market segmentation
- Data-driven thinking
- Creativity
- Communication and writing skills
- BSc/MSc in Marketing or relevant field

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