Social Media Ads Handler

**Job description**

**Job Overview**

**Key Responsibilities**
- **Campaign Management**:

- Plan, create, and execute paid media campaigns on **Meta Ads** (Facebook, Instagram, Messenger) and **Google Ads** (Search, Display, YouTube).
- Manage campaigns aimed at lead generation, sales conversion, and brand visibility for Stokastra’s courses and services.
- **Performance Optimization**:

- Monitor and optimize campaign performance to achieve key metrics such as **CPL, CPA, ROAS**, and **conversion rates**.
- Perform A/B testing on creatives, ad copy, targeting, and bidding strategies to improve campaign efficiency.
- **Analytics & Reporting**:

- Track and analyze campaign performance using **Google Analytics**, **Google Ads**, **Meta Ads Manager**, and other analytics tools.
- Provide detailed reports on ad performance, including insights and recommendations for improvement.
- **Budget Management**:

- Manage campaign budgets across Meta and Google Ads platforms, ensuring optimal spend allocation to high-performing ads.
- Adjust budget distribution based on performance metrics to maximize ROI.
- **Strategic Development**:

- Develop and refine audience targeting strategies, including lookalike audiences, custom audiences, and remarketing efforts.
- Collaborate with the marketing team to align ad campaigns with overall business and marketing goals.
- **Continuous Learning & Trend Monitoring**:

- Stay updated on new features, tools, and best practices in **Meta Ads** and **Google Ads**.
- Implement industry trends and innovative ad formats to improve campaign performance.

**Qualifications**
- **Experience**:

- At least 1-2 years of experience managing **Meta Ads** (Facebook, Instagram) and **Google Ads** (Search, Display, YouTube).
- Demonstrated success in driving high-quality leads and conversions through paid media campaigns.
- **Skills**:

- In-depth knowledge of **Meta Ads Manager** and **Google Ads Manager**.
- Proficiency in **Google Analytics** and other performance tracking tools.
- Strong understanding of key metrics like **CPC, CPL, CPA, ROAS**, and **CTR**.
- **Creative & Analytical**:

- Ability to analyze data and generate actionable insights for campaign optimization.
- Strong copywriting skills for crafting compelling ad copy and headlines.
- **Education**:

- A degree in **Marketing**, **Business**, or a related field is preferred, or equivalent work experience in digital marketing.
- **Certifications**:

- **Google Ads Certification** (preferred).
- **Meta Blueprint Certification** (preferred).
- **Soft Skills**:

- Detail-oriented with strong problem-solving skills.
- Excellent communication skills and ability to work collaboratively within a team.
- Strong organizational skills and ability to handle multiple campaigns simultaneously.

**Why Join Stokastra?**
- **Growth Opportunity**: Be part of a fast-growing company where you’ll have the chance to shape the marketing strategy and make an impact on business growth.
- **Dynamic Work Environment**: Collaborate with a creative and results-driven team that values innovation and creative problem-solving.
- **Competitive Salary**: Competitive pay based on skills and experience, with performance-based incentives.
- **Location**: Based in **Sarabha Nagar, Ludhiana**, offering easy accessibility and an office environment conducive to creativity and collaboration.

Pay: ₹15,000.00 - ₹20,000.00 per month

Schedule:

- Day shift
- Morning shift

Supplemental Pay:

- Performance bonus

Work Location: In person