Digital Marketing Expert

2 weeks ago

Bengaluru Karnataka, India PRODUCTNOVA Full time

**Digital Marketing Expert**

**About ProductNova**:
ProductNova is a fast-growing product development startup. We are a team of Product and Business Growth Experts enabling organizations in building new Product Portfolios, Transform into Product organizations, Identify business opportunities, Innovate and Scale Businesses.

For early-stage organizations and startups, we shape ideas into products, identify the right customer base and product market fit, define the product, provide marketing and sales enablement, plan the GTM, launch, iterate and scale.

For established organizations, we Transform them into product organizations, identify business & product areas to scale and help revamp the products across new regions and customer segments. We enable innovation, build new product portfolios and help grow the businesses Exponentially.

**The Role**:
As a Digital Marketing Expert at ProductNova, you will play a pivotal role in shaping and executing comprehensive digital marketing strategies to drive product and business growth. You will be responsible for driving marketing campaigns across channels and growing our businesses.

**Key Responsibilities**:
**Digital Marketing Strategy**: Formulate and execute robust digital marketing strategies aligned with ProductNova, our partner objectives and overall business goals. Tweak and optimize existing strategies to grow revenue 2X.

**Collaboration**: Inspire a team of digital marketing professionals, providing guidance, mentorship, and foster a collaborative work environment.

**Campaign Management**: Oversee the end-to-end management of digital marketing campaigns, ensuring seamless execution and optimization for maximum ROI. Utilize data-driven insights to continuously refine and enhance campaign performance.

**Lead Generation**: Build and optimize B2B and B2C Lead gen pipeline for ProductNova and its clients for their respective products and services across channels.

**Analytics and Reporting**: Implement robust analytics frameworks to measure and analyze the performance of digital marketing campaigns.

**Stay Abreast of Industry Trends**: Keep abreast of industry trends, emerging technologies, and competitor activities to identify opportunities and challenges in the market.

**Partner Collaboration**: Build and maintain strong relationships with partners/clients, acting as the primary point of contact for digital marketing initiatives. Collaborate with partners to understand their business objectives and tailor strategies accordingly.

**Qualifications**:

- Master's degree in Marketing, Business, or a related field; Bachelors degree in Software is preferred.
- Proven **3 to 4 yrs+ experience in B2B and B2C Digital marketing** with a focus on product and business growth.
- Strong leadership skills with the ability to motivate a high-performing team.
- In-depth knowledge of digital marketing channels, tools, and analytics platforms.
- Exceptional analytical and problem-solving abilities.
- Excellent communication and interpersonal skills.

Pay: ₹800,000.00 - ₹1,200,000.00 per month

Schedule:

- Day shift

Supplemental pay types:

- Joining bonus

Application Question(s):

- 1. Pls mention your years of exp in Digital Marketing..

3. Pls mention your current CTC with Fixed and Variable breakup...
4. Pls mention the notice period in your current company..

Work Location: In person

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