Digital Marketer

1 week ago


Aminjikkarai Chennai Tamil Nadu, India birth marque Full time

Digital Marketing Job Description

Job Title: Digital Marketing Specialist / Manager

Job Summary:
Key Responsibilities:
1. Digital Strategy & Execution
- Develop and implement digital marketing strategies aligned with business objectives.
- Manage and optimize campaigns across multiple digital platforms (Google Ads, Facebook, Instagram, LinkedIn, Twitter, etc.).
- Monitor trends and competitor activities to stay ahead in the digital landscape.

2. Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
- Conduct keyword research and implement on-page & off-page SEO strategies.
- Optimize website content for improved organic search rankings.
- Manage PPC campaigns, including budget allocation and performance analysis.

3. Content Marketing & Social Media Management
- Create, manage, and publish high-quality content (blogs, infographics, videos, etc.).
- Develop and execute social media campaigns to drive engagement and brand visibility.
- Monitor and analyze social media performance metrics to optimize content strategies.
- Optimize campaigns for open rates, click-through rates, and conversions.

5. Analytics & Performance Tracking
- Use tools like Google Analytics, Google Search Console, and social media insights to track KPIs.
- Generate performance reports and provide data-driven recommendations.
- Continuously optimize campaigns for better ROI.

Requirements & Qualifications:

- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2+ years of experience in digital marketing or a related role.
- Proficiency in digital marketing tools (Google Ads, Facebook Business Manager, SEMrush, Ahrefs, etc.).
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Knowledge of SEO best practices and content marketing strategies.
- Excellent communication and creativity skills.
- Ability to work independently and manage multiple projects simultaneously.

Preferred Skills:

- Graphic design and video editing experience.
- Basic knowledge of HTML, CSS, and WordPress.
- Experience in e-commerce or B2B marketing.

Salary & Benefits:

- Competitive salary based on experience.
- Health and wellness benefits.
- Opportunities for professional growth and training.
- Flexible work arrangements

Pay: ₹25,000.00 - ₹45,000.00 per month

Schedule:

- Day shift

Work Location: In person

Expected Start Date: 15/02/2025


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