Pr and Influencer Executive

2 weeks ago

Ahmedabad, India Ornet Beauty Pvt Ltd. Full time

Gush Beauty - PR and Influencer exec

Who are we?

We are a clean, fuss-free beauty brand committed to providing our consumers with the best possible products, without cutting corners.

Roles and Responsibilities:
You are an enthusiastic social media consumer who is tapped into the beauty category, has strong writing skills and a genuine passion for beauty, specifically makeup and skincare, and the influencer marketing/public relations field. The position requires a strong communicator interested in cultivating meaningful creator, beauty editor and VIP relationships. Experience working with beauty brands is a strong plus but not a necessity. You will be adept at juggling multiple activation priorities, be highly organized and proactive in their approach, with a positive, team-oriented attitude
- You will be working closely with the brand and marketing team to promote our portfolio through dedicated relevant PR techniques, as well as effective influencer marketing activations
- Research, vet and contract influencer partners for campaigns and initiatives; keeping in mind the brand TG and market
- Maintain an understanding of the overall influencer landscape and functionality related to each social media platform; research and stay up-to-date on top tier influencer brand partnerships and monitor competitive partnerships regularly
- You will create solid, lasting relationships with your press and media network, as well as key agencies
- You will manage and coordinate various events to efficiently promote our products
- You will construct a targeted influencer database for our portfolio and manage content creator/influencer database and relationships
- You will track our portfolio online presence and realise a detailed performance analysis for all event/press/marketing/influencer activities
- You will be responsible for internal marketing/community/event/ PR tools management and identify key insights to support the overall marketing and branding activities
- Assist in liaising with external agencies for execution of VIP and influencer initiatives
- You will be an active product and brand management support to build better plans and long term thinking

Eligibility criteria:

- An educational background in Communications and/or marketing
- 2-3 years experience in the PR, publication, influencer or related field
- Existing beauty editor relationships and strong understanding of the editorial landscape will be highly appreciated
- Existing influencer and agent relationships; influencer campaign management mandatory

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹25,000.00 - ₹35,000.00 per month

Schedule:

- Day shift
- Fixed shift

Ability to commute/relocate:

- Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work (preferred)

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