Jr. Executive/executive
1 day ago
**Roles & Responsibilities**:
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and SEM initiatives.
- Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies.
- Perform ongoing paid keyword discovery, expansion, and optimization.
- Research and analyze competitor advertising links.
**Required competencies**:
- 1. Proven SEM experience across Google, and Bing.
- 2. Well-versed in performance marketing, conversion, and online customer acquisition.
- 3. Should be flexible enough for working in different shift timings.
- 4. Up-to-date with the latest trends and best practices in search engine marketing.
- 5. Experience with bid management tools.
- 6. Experience with website analytics tools (e.g, Omniture, Google Analytics).
- 7. Strong analytical skills and experience generating SEM reports.
- 8. Familiarity with A/B and multivariate experiments.
- 9. Working knowledge of HTML, CSS, and JavaScript development and constraints.
- 10. Knowledge/hands-on experience to leverage the Google Adwords API for basic task efficiency.
**Education Qualification**:
B. Tech from a premier institute (Computer Science degree preferred)
- MBA will be an added advantage
**Other Details**:
- **Keywords**: SEM, Paid Marketing, Google Ads, Bing Ads, Shopping Ads, PPC
- **Industry**: Internet/Ecommerce
- **Employement Type**: PERMANENT
**Location**
Jaipur
**Job Title**
Jr. Executive/Executive - SEM
**Experience**
0.0 yrs - 2.0 yrs
**CTC**
INR 2.50 lacs - 5.00 lacs
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