Retention Marketer

10 hours ago

Gurugram Haryana, India Herbalmax healthcare private limited Full time

**Company Name**:

- Herbalmax Healthcare Pvt Ltd

**Profile**:

- Retention Marketer
**Experience**:

- 2yr-5yr
**Salary**:

- Upto 35k
**Prefered industry**:

- Healthcare/D2C/Ecom
**Work type**:

- Full time/ On Site

**About Herbalmax**:
Herbalmax is a fast-growing wellness brand delivering premium, science-backed herbal supplements that promote healthier living. We're passionate about helping people thrive naturally and we're looking for a dynamic Retention Marketing Executive to help deepen relationships with our customers and drive repeat purchases.

**Role Overview**:
**Key Responsibilities**:

- Build and manage lifecycle campaigns including welcome, onboarding, cart abandonment, post-purchase, and reactivation flows.
- Use tools like **Klaviyo**, **Attentive**, or similar to create automated workflows and audience segments.
- Run A/B tests to improve engagement rates (open, click, conversion).
- Analyze performance metrics and customer behavior to enhance campaign effectiveness.
- Collaborate with creative, product, and brand teams to ensure cohesive messaging.
- Identify retention opportunities through segmentation and behavioral triggers.
- Report on retention KPIs including repeat rate, LTV, churn, and campaign ROI.

**Requirements**:

- **Minimum 1 year of experience** in CRM, retention, or lifecycle marketing (eCommerce or DTC preferred).
- Hands-on experience with tools like Klaviyo, Mailchimp, or similar CRM platforms.
- Ability to work with data, analyze performance, and make data-driven decisions.
- Good communication and project management skills.
- Interest in the wellness or supplement industry is a plus.

**Nice to Have**:

- Experience with Shopify or other Ecommerce platforms.
- Familiarity with referral, loyalty, or rewards programs.
- Knowledge of GA4, Meta Pixel, or UTM tracking for campaign analysis.

**What We Offer**:

- Join a mission-driven brand in the wellness space
- supportive work environment
- Competitive salary

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift
- Fixed shift

Application Question(s):

- Are you comfortable with Gurgaon Location?
- Do you have experience in Wellness /Supplement Industry?
- Are you an immediate Joiner?

**Experience**:

- Retention marketing: 1 year (required)
- CRM software: 1 year (required)
- klaviyo & Mail chimp: 1 year (required)

Work Location: In person

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