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Digital Marketing Executive

3 weeks ago

Kapurthala, India KnotSync Full time

We are looking for a result-driven Digital Media Executive to be responsible for developing optimized Digital Content. The Digital Media Executive's responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website's architecture to ensure user-friendliness.

The Digital Marketing Executive will be responsible for managing our website, web presence and overall execution of our digital marketing projects and will closely collaborate with the creative and sales teams to build a powerful digital presence for Nuvento.

**Digital Marketing Executive Job Responsibilities**:

- Perform keyword discovery, expansion, and optimization
- Develop and implement link building strategy (Need previous experience in off-page)
- Knowledge of ranking factors, latest trends, updates, algorithms in SEO
- Researching and implementing content recommendations for SEO success.
- Assisting the content writer in the creation of high quality, informative SEO content.
- At least two years’ experience in the field of SEO
- Develops digital marketing strategy by studying economic indicators, identifying customers and their current and future needs, and monitoring the competition.
- Designs, builds, and maintains our social media presence.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.

**Digital Marketing Manager Qualifications/Skills**:

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Creating and maintaining client relationships
- Coaching and subordinate involvement
- Managing processes
- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
- Able to develop budgets
- Familiar with financial planning and strategy

**Experience and Requirements**:

- Bachelor’s or master’s degree in marketing or a related field
- Proven working experience in digital marketing, particularly within the industry
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)

**REQUIREMENT**
- Worked with Paid ads
- Worked with Social Media ads and PPC
- Product based SEO experience
- Lead Generation and conversion

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹8,000.00 - ₹50,000.00 per month

**Benefits**:

- Food provided
- Health insurance
- Internet reimbursement
- Leave encashment
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund

Schedule:

- Day shift
- Flexible shift
- Monday to Friday
- Morning shift

Supplemental pay types:

- Overtime pay
- Performance bonus
- Quarterly bonus
- Shift allowance
- Yearly bonus

**Experience**:

- SEO: 2 years (preferred)
- PPC Campaign Management: 2 years (preferred)
- SMM: 2 years (preferred)
- Lead generation: 2 years (required)
- Digital marketing: 2 years (required)