Digital Marketing Executive

2 weeks ago

Rajkot Gujarat, India TIGI HR SOLUTION Full time

**Responsibilities**:

- **Digital Campaign Management**:

- Utilize IT tools and platforms to optimize campaign performance, including marketing automation software, CRM systems, and analytics tools.
- **Content Creation and Optimization**:

- Optimize content for SEO (Search Engine Optimization) to improve visibility and organic traffic.
- **Data Analysis and Reporting**:

- Monitor and analyze key performance metrics to assess the effectiveness of digital marketing initiatives.
- Generate reports and provide actionable insights to drive continuous improvement and achieve marketing objectives.
- **Website Management**:

- Collaborate with the IT team to ensure the functionality, usability, and performance of the company website.
- Implement SEO best practices, manage website updates, and optimize user experience (UX) to increase conversions.
- **Social Media Management**:

- Develop social media strategies to enhance brand awareness, engagement, and customer acquisition.
- Monitor social media channels, respond to inquiries, and manage online communities effectively.
- **Competitor Analysis**:

- Conduct competitive analysis to identify industry trends, benchmark performance, and uncover new opportunities for growth.
- Stay updated with digital marketing trends, emerging technologies, and best practices in both marketing and IT fields.

**Qualifications**:

- Bachelor's degree in Marketing, Business Administration, Information Technology, or related field.
- 2-4 years of experience in digital marketing, with a focus on IT-related projects or industries.
- Strong analytical skills and the ability to interpret data to drive marketing decisions.
- Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
- Creative thinking and problem-solving skills, with a results-oriented mindset.
- Certifications in digital marketing (e.g., Google Analytics, HubSpot) are a plus.

Be aware of fraudsters, TIGI HR is not charging any money from jobseekers or does not promise
a job or an interview in exchange for money.

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