Marketing Assistant

5 days ago

Kottayam, India Purackal Honda Full time

**Market Research and Analysis**:

- Conduct comprehensive market research to understand consumer behavior, competitor landscape, and emerging trends in the automotive industry.
- Analyze sales data to identify market opportunities and areas for improvement.
- Identify target demographics and develop customer profiles.
- **Marketing Strategy Development**:

- Develop and implement comprehensive marketing plans aligned with overall business objectives, including new product launches, promotional campaigns, and brand positioning.
- Create targeted marketing campaigns across various channels like digital marketing, social media, print advertising, and events.
- Set marketing budgets and track campaign performance against key metrics.
- **Content Creation and Management**:

- Develop engaging content such as website copy, blog posts, social media updates, product brochures, and press releases to promote brand awareness and educate customers about vehicle features.
- Manage content calendars and ensure consistency across marketing channels.
- **Digital Marketing Execution**:

- Oversee paid advertising campaigns on search engines, social media platforms, and display networks.
- Manage the company website and optimize for search engine ranking (SEO).
- **Public Relations and Media Management**:

- Build relationships with automotive journalists and media outlets to secure positive press coverage.
- Manage press releases and media inquiries.
- Organize and participate in automotive industry events and conferences.
- **Sales Collaboration**:

- Work closely with the sales team to provide marketing support, including sales enablement tools and customer insights.
- Develop sales incentives and promotional programs to drive vehicle sales.
- **Reporting and Analysis**:

- Track key marketing metrics (e.g., website traffic, lead generation, conversion rates) to measure campaign effectiveness.
- Prepare regular marketing reports and presentations to senior management.

Required Skills and Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience in automotive marketing with a strong understanding of the industry.
- Excellent communication and interpersonal skills to collaborate with cross-functional teams.
- Strong analytical skills to interpret market data and campaign performance.
- Proficiency in digital marketing tools and platforms.
- Creative thinking and ability to develop innovative marketing strategies.
- Knowledge of relevant regulations and compliance requirements in the automotive industry.

**Job Types**: Full-time, Permanent, Fresher

Pay: ₹12,000.00 - ₹15,000.00 per month

**Benefits**:

- Health insurance
- Paid time off
- Provident Fund

Schedule:

- Day shift
- Morning shift

Supplemental Pay:

- Performance bonus
- Yearly bonus

Work Location: In person

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