Digital Marketing

1 week ago

Bengaluru, India Kadence Entertainment Technology Full time

**Responsibilities**
- Formulate and support all digital marketing campaigns and ensure that they are executed to the highest standards and with the maximum effect
- Oversee and continue to improve tracking, attribution, and overall data access to analyse key metrics including the cost to acquire, quality of the traffic by source, mobile marketing campaigns and return on investment.
- Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.
- Demonstrated ability to create innovative new marketing programs and/or partnerships that generate results (paid and owned).
- Grow the user base through free and paid media channels accounts, including but not limited to: Facebook, Instagram, Google, YouTube, LinkedIn, etc
- Manage accounts on Android, IOS and any third-party app stores (where applicable)
- Responsible for the delivery and implementation of the media’s delivery strategy, budget and KPIs.
- Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of a mobile app.
- Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth via paid and owned channels) and at the tactical level (managing advertising campaign execution, Creating and optimising campaigns, analysing traffic data and solving problems).
- Build, develop and manage relationships with suppliers, agencies and multiple top mobile ad networks (e.g. Google).
- Collaborate closely with technical, business, and support teams to manage simultaneous time-sensitive projects.
- Implementing paid search, PPC, and SEO strategies/campaigns.

**Desired Skills & Experience**
- Proven relevant work experience in paid mobile app marketing, mobile marketing, digital marketing, and/or display and search marketing.
- Proven track record of delivering customer acquisition growth and optimisation across key metrics.
- Previous experience managing online advertising and display campaigns, preferably third-party app advertising campaigns with mobile ad networks and publishers such as Facebook, Google, etc.
- Strong time management skills; ability to thrive in a fast-paced environment, and to manage multiple, competing priorities simultaneously.
- Strong analytical skills; bias toward decision making based on data, and high proficiency with Excel and using it to configure, analyse, and present data.
- Superior verbal and written communication skills with extreme attention to detail.
- Minimum 2 years of Mobile App marketing, internet technology, or other relevant digital marketing work
- Master's or Bachelor’s degree or relevant experience

**PLEASE NOTE**
- **Work from the office only**:

- **Office Location: St. Marks Road (Around MG Road/Brigade Road Location), Bangalore**

**Salary**: ₹25,000.00 - ₹40,000.00 per month

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing Mobile App: 1 year (required)

**Speak with the employer**

+91-XXXXXXXXXX

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