Google Ads Portfolio Strategist

We are seeking an Experienced Google Ads Portfolio Strategist with a strong track record in managing multiple Google Ads accounts and delivering exceptional lead generation results across various industries.

As a Google Ads Portfolio Strategist at our agency, you will oversee the strategic direction and performance of multiple client accounts. Your focus will be on developing, optimizing, and executing lead generation campaigns that drive measurable results. You will work closely with clients to understand their goals and translate them into customized Google Ads strategies, while leveraging your deep expertise in the platform to maximize performance and ROI. You will also collaborate with internal teams, provide insights, and ensure that all campaigns are running at their highest potential.

Key Responsibilities:
Manage and optimize multiple Google Ads accounts, ensuring campaigns are strategically aligned with clients' lead generation goals and business objectives.
Develop, implement, and execute advanced PPC strategies across Google Ads platforms (Search, Display, Remarketing, YouTube Ads), with a focus on driving high-quality leads.
Perform in-depth keyword research, create high-converting ad copy, and optimize landing pages to maximize lead conversion and improve campaign performance.
Use data analytics to continuously monitor and optimize key metrics such as cost-per-lead (CPL), return on investment (ROI), conversion rates (CR), and click-through rates (CTR).
Collaborate closely with clients to understand their unique business needs, challenges, and target audience, and create tailored Google Ads strategies that meet their objectives.
Manage campaign budgets effectively, adjusting bids and strategies to ensure cost-efficiency and maximum performance.
Lead A/B testing initiatives to refine ad copy, targeting strategies, and landing page optimization for continuous improvement.
Work with internal teams (SEO, content, social media) to ensure cohesive digital marketing strategies and integrated campaigns that support overall client goals.
Provide clients with regular performance reports, offering actionable insights and strategic recommendations for optimizing campaigns.
Stay current with the latest Google Ads trends, features, and best practices, ensuring that all campaigns are leveraging cutting-edge strategies.
Qualifications:
Proven experience as a Google Ads Strategist, Portfolio Manager, or similar role, with a strong focus on managing multiple Google Ads accounts and driving lead generation results.
In-depth expertise in Google Ads platforms (Search, Display, Remarketing, YouTube Ads), with an emphasis on lead generation and campaign performance.
Strong analytical skills and the ability to interpret data, optimize campaigns, and make data-driven decisions to improve results.
Excellent client communication and management skills, with the ability to translate campaign data into clear, actionable insights and recommendations.
Demonstrated ability to manage large PPC budgets, optimize bid strategies, and ensure cost-effective campaign performance.
Experience with A/B testing and performance optimization to improve conversion rates and other key metrics.
Google Ads Certification is required; additional certifications in digital marketing or advanced PPC strategies are a plus.
Strong project management skills, with the ability to handle multiple accounts and deadlines simultaneously.

Pay: ₹15,000.00 - ₹45,000.00 per month

Schedule:

- Day shift

Supplemental Pay:

- Commission pay
- Performance bonus

Ability to commute/relocate:

- Ghaziabad, Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Language**:

- Hindi (preferred)
- English (preferred)

Work Location: In person