Brand and Communication

2 weeks ago

Mumbai, India Pluck Full time

**Job Purpose**:
1. To build the brand through deep understanding of the customer and competition in a category that is highly commoditized

2. To develop communication and align all touch points for consistent messaging.

3. Innovate & disrupt to build high customer (internal & external) engagement & recall

**Roles & responsibilities**:

- To handle copywriting for brand collateral across distribution channels (SMS, Social media Whatsapp, App / Web, PR)
- To coordinate with agencies handling B2B/B2C marketing opportunities (ATL, BTL)
- Gather customer insights through interacting directly and virtually with customers
- Work with product team to suggest Brand Building Ui / Ux features and components
- Develop video content around brand USPs, initiatives and products
- Promote our products and services during offline events
- Coordinate the design of promotional material and distribute in online and offline channels
- Craft and send regular internal newsletters with company updates
- Join social media groups and professional platforms to discuss industry-related topics
- Monitor corporate website and social media pages and address clients’ queries
- Network with industry experts and potential clients to drive brand awareness
- Assist with Online Reputation Management.
- Conduct and maintain kpi driven reports and analysis

*
- **Requirements**:
Great interpersonal and communication skills

Knowledge of digital marketing concepts

Proficient with MS - Office

Graphic design experience a plus

Video Editing experience a plus

High level of spoken and written english

**Salary**: ₹25,000.00 - ₹60,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Schedule:

- Day shift
- Monday to Friday
- Weekend availability

Ability to commute/relocate:

- Mumbai - 400034, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Higher Secondary(12th Pass) (preferred)

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