Amazon PPC Executive

2 weeks ago

Pune, India BM Consulting Full time

We are searching for a skilled Amazon marketplace expert and paid search specialist to transform our client paid marketing campaigns. In this role, you will be required to set up and manage clients’ Amazon PPC campaign. You will also work with our digital marketing team to create campaigns that maximize online presence and conversions. To ensure success as a Amazon PPC specialist, you should be experienced in designing, buying, and managing Amazon PPC marketing campaigns for businesses. A top-notch paid search specialist will be able to identify key demographic and geographic features of target audiences.
- Here are some common responsibilities that might be included in a job description for an Amazon PPC specialist:
- Set up, manage, and optimize sponsored product campaigns on Amazon.
- Conduct keyword research and analysis to identify relevant terms and phrases for targeting.
- Monitor and analyze campaign performance to identify areas for optimization and improvement.
- Create and maintain detailed campaign reports and presentations.
- Collaborate with cross-functional teams, such as marketing and sales, to develop and implement PPC strategies.
- Analyzing, tracking, and improvising product performance, revenue, campaign performance, ACoS, daily ad spends, etc.
- Stay up-to-date with Amazon's policies and guidelines for sponsored advertising.
- Continuously test and experiment with different targeting, bidding, and ad copy strategies to drive performance.
- Work with the creative team to develop compelling ad copy and imagery.
- Collaborate with external vendors and agencies as needed to support campaign efforts.

**Requirements**:

- Amazon Advertising Certified with at least three certification
- Proficiency with Amazon Advertising tools and platforms, including Amazon Advertising Console, Amazon Sponsored Products, and Amazon Marketing Services.
- Knowledge of Amazon's search algorithms and ranking factors.
- Experience with keyword research and analysis, including the use of tools such as Keyword Planner and Amazon's own keyword research tool.
- Strong analytical skills, with the ability to analyze and interpret campaign data to identify trends, areas for optimization, and opportunities for improvement.
- Strong written and verbal communication skills, with the ability to present findings and recommendations to cross-functional teams and stakeholders.
- Familiarity with PPC best practices and the latest industry trends.
- Experience with Excel or other spreadsheet software for data analysis and reporting.
- Excellent communication and people skills.
- Strong organizational and time-management abilities.
- Creativity and commercial awareness.
- B.Sc/BA in marketing, business administration or any other relevant disciplines.

**Benefits**:

- Health Cover
- 18 Yearly leaves
- Diwali Bonus
- 5 Days Working
- Team gathering

**Job Information**:
Industry
- Marketing

Work Experience
- 1-3 years

Salary
- 500000

City
- Pune

State/Province
- Maharashtra

Country
- India

Zip/Postal Code
- 411041

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