PPC Executive

2 weeks ago

Kolkata, India Kyptronix LLP Full time

PPC (Pay-per-Click) Expert is a professional responsible for managing, creating and optimizing pay-per-click advertising campaigns for businesses. The primary goal of a PPC expert is to generate leads and conversions by driving targeted traffic to a website through various paid channels such as Google Ads, Bing Ads, and social media platforms.

The main responsibilities of a PPC expert may include:
Develop and execute PPC campaigns: Creating, managing and optimizing PPC campaigns across multiple channels including search engines, social media platforms, and display networks. This involves conducting keyword research, writing ad copies, designing landing pages and monitoring campaign performance.

Perform data analysis: Analyzing data from multiple sources to identify opportunities for optimization, improvement and growth. This includes analyzing campaign metrics such as impressions, click-through rates, cost-per-click, conversion rates, and ROI.

Implement best practices: Staying up-to-date with industry trends, best practices, and changes to the search engine algorithms to ensure the best results for the campaigns. This involves making recommendations on campaign strategies, budgets, and tactics to ensure optimal performance.

Collaborate with team members: Collaborating with other marketing team members, such as content creators, social media managers and SEO specialists, to align PPC strategies with overall marketing goals.

Monitor and report on campaign performance: Regularly monitoring and reporting on campaign performance metrics, identifying areas for improvement, and making data-driven decisions to optimize campaign performance.

To become a successful PPC expert, one should possess excellent analytical skills, have experience with PPC platforms and tools, and stay updated on the latest trends in the field. Additionally, strong communication skills and the ability to work collaboratively with team members are essential. A degree in marketing, advertising, or a related field is preferred, but not required. Certification in PPC advertising platforms such as Google Ads is a plus.

**Salary**: From ₹18,000.00 per month

**Benefits**:

- Leave encashment

Schedule:

- Day shift

Supplemental pay types:

- Yearly bonus

Ability to commute/relocate:

- Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Diploma (preferred)

**Experience**:

- total work: 2 years (preferred)
- PPC Campaign Management: 2 years (preferred)
- SEO: 2 years (preferred)

Shift availability:

- Day Shift (required)

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