Social Media Expert

3 days ago

Kochi, India SocialPulsar Full time

Social Media Expert to monitor our social media initiatives and implement successful marketing practices**(Immediate joinees required)**.

**Responsibilities and Duties**
- Analyze user engagement (e.g. click-through and bounce rates)
- Report on web traffic from all social media
- Identify habits of our online customers and suggest ways to reach a broader audience
- Maintain a cohesive strategy across all platforms to increase our brand awareness
- Coordinate with the Social Media Manager and the Marketing department to design advertising campaigns
- Ensure timely responses to customers and followers’ queries and comments
- Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)
- Research how emerging social networks and features can benefit our company
- Update our social media company policy, when necessary

**Qualifications/Experience needed**
- Proven working experience (2 to 3yrs) in social media marketing or as a digital media specialist
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web design, web development and CRO.
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organisational ability
- Fluency in English
- BS in Communications, Marketing, Business, New Media or Public Relations

**Benefits**
- Previous work experience as a Social Media Expert ,Social Media Coordinatoror similar role
- Hands-on experience with social media platforms and digital marketing campaigns
- Experience with social media management tools, like Buffer and Hootsuite
- Familiarity with online content (experience with WordPress and content management systems is preferred)
- Ability to identify target audience preferences and trends
- Excellent communication skills
- Time management and multitasking skills
- BSc in Marketing, Communications or related field
- Additional qualifications in digital technologies or social media management is a plus

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