Digital Social Media Marketing

1 day ago

Rajarhat Kolkata West Bengal, India Being Iban Pvt Ltd Full time

**Company Overview**:
[Your Company Name] is a [brief description of your company, its mission, and values]. We are looking for a passionate and creative Digital Social Media Marketing Specialist to join our team and help us enhance our online presence, engage with our audience, and achieve our marketing goals.

**Job Summary**:
As a Digital Social Media Marketing Specialist, you will be responsible for developing and implementing our social media strategy. You will manage and grow our social media platforms, create engaging content, analyze performance metrics, and collaborate with the marketing team to ensure brand consistency and reach our target audience effectively.

**Key Responsibilities**:

- **Social Media Strategy Development**:

- Create and execute a comprehensive social media marketing strategy aligned with the overall marketing goals.
- Conduct market research and analyze trends to identify new opportunities for engagement.
- **Content Creation**:

- Develop, curate, and manage published content (images, video, written) across social media channels (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
- Collaborate with graphic designers and content creators to produce high-quality marketing materials.
- **Community Engagement**:

- Monitor and respond to comments and messages on social media in a timely and professional manner.
- Foster positive relationships with followers and influencers to enhance brand visibility and loyalty.
- **Analytics and Reporting**:

- Track, analyze, and report on social media metrics to measure the effectiveness of campaigns.
- Use insights to make data-driven recommendations for future strategies.
- **Collaboration**:

- Work closely with the marketing team to align efforts across digital platforms.
- Assist in developing promotional campaigns and brand awareness initiatives.
- **Stay Updated**:

- Stay informed about the latest trends in digital marketing and social media tools/platforms.
- Attend industry events and webinars to enhance knowledge and skills.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience (2+ years) in social media marketing or digital marketing.
- Strong understanding of social media platforms and their respective audience dynamics.
- Excellent written and verbal communication skills.
- Proficient in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Familiarity with analytics tools (e.g., Google Analytics, Facebook Insights) to track performance.
- Creative mindset with the ability to adapt content and strategies for various audiences.
- Strong organizational skills and ability to manage multiple projects simultaneously.

**What We Offer**:

- Competitive salary and benefits package.
- Opportunities for professional development and career growth.
- A dynamic and inclusive work environment.
- Flexibility in work arrangements (remote options, if applicable).

Age 18 years to 35 years

exp 6 months to 1 years

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹22,000.00 per month

**Benefits**:

- Paid sick time
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

Work Location: In person

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