User Experience Design Advisor

User Experience Design Advisor

**ABOUT EVERNORTH**:
Evernorth℠ exists to elevate health for all, because we believe health is the starting point for human potential and progress. As champions for affordable, predictable and simple health care,
we solve the problems others don’t, won’t or can’t.

Our innovation hub in India will allow us to work with the right talent, expand our global footprint, improve our competitive stance, and better deliver on our promises to stakeholders. We are passionate about making healthcare better by delivering world-class solutions that make a real difference.

We are always looking upward. And that starts with finding the right talent to help us get there.

**Section 2: Position Overview**

Provide a concise summary of the position, its purpose, and its importance within the company.

**Section 1: Job Title**

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**Content Lead, Evernorth Experience Design**

**Position Overview**

**About Evernorth Digital**

Evernorth is built on the recognition that health makes progress possible. Our health services are designed to redefine health care as we know it, and the Evernorth team is unified in the belief that we are responsible for the future of healthcare. This means that our products must inspire change in people that leads to positive pathways: pathways that lead to health, to healing, to preventative wellness and ultimate vitality.

The Evernorth Digital team is like few in comparable Technology companies today: we are a collective of carefully curated, specialized disciplines that, when whole, imagines, plans, defines, tests, instruments, measures, builds, deploys, monitors and optimizes end-to-end experiences that represent the health services suite of product offerings. We are united by our mission to improve life and health outcomes towards aspirational vitality, but we practice our crafts in a discipline orientation that allows us to perfect, excel, and stay current; we then bring our gifts together in an impressive expression of teamwork.

The mission of the Content Strategy and Innovation team is to set the bar for design system disciplines and define the processes, work output, platforms and tools that will bring efficiency and quality to product delivery. This team incubates new design patterns that represent the evolution of the brand in the digital product environment, and innovative experiential concepts that push the expectations of users in the health-focused digital ecosystem. The design system is intended to deliver cohesive and consistent design standards to all product lines associated with health plan and health services, and to expand to represent the voices of the direct customer, the client, and the provider.

**Section 3: Responsibilities**

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**Responsibilities**
- Create, edit, and publish content within the Contentful CMS, ensuring accuracy, consistency, and adherence to brand guidelines. This involves working with various content types such as text, images, videos, and documents.
- Design and implement content models within Contentful, defining the structure and relationships of different content types. This includes setting up fields, validations, and metadata to organize and categorize content effectively.
- Upload, organize, and manage digital assets (images, videos, etc.) within Contentful, ensuring proper tagging and metadata for easy retrieval and usage by content creators.
- Collaborate with content creators, editors, and other stakeholders to facilitate the content creation process. This may involve setting up workflows, assigning roles and permissions, and ensuring smooth content approval and publication processes.
- Monitor and analyze content performance using analytics tools integrated with Contentful. Generate reports on content engagement, conversions, and other key metrics to provide insights for content strategy and improvements
- Regularly review and update existing content to ensure accuracy, relevance, and alignment with business goals. This includes retiring outdated content, fixing broken links, and keeping content up to date with the latest information.
- Provide training and support to content creators and editors on using the Contentful CMS effectively. Address their queries, troubleshoot issues, and promote best practices for content management and publishing.
- Keep up-to-date with new features, updates, and best practices within Contentful. Attend webinars, workshops, and conferences to enhance knowledge and skills related to content management and Contentful.

**Qualifications**

**Required Education**:

- **Bachelor’s degree in relevant discipline or equivalent experience required.**

**Required Skills (Critical Competencies)**:

- ** Strategic Mindset**- Seeing ahead to future p