Social Media Executive

**Job description**

**Location: Andheri East, Mumbai**
**Department: Marketing / Digital Marketing**

**Joining: Immediate**

**Job Summary**:
**Key Responsibilities**

**1. Content Creation & Strategy**
- Develop and execute social media strategies that align with overall marketing and branding objectives.
- Create original, engaging, and visually appealing content (text, images, videos) tailored to each platform.
- Maintain and manage a content calendar to ensure consistent and timely posting.
- Adapt content style and messaging for various audiences and social media channels (e.g., Instagram, Facebook, LinkedIn, Twitter, etc.).

**2. Community Management**
- Monitor and respond to comments, messages, and inquiries across all social media platforms in a timely and brand-appropriate manner.
- Foster and grow online communities by encouraging interaction, responding to feedback, and initiating conversations.
- Manage the tone and reputation of the brand by maintaining a positive and consistent voice.

**3. Performance Analysis & Reporting**
- Track key metrics and social media KPIs (engagement, reach, follower growth, etc.) using analytics tools.
- Analyze campaign performance to identify trends, strengths, and areas for improvement.
- Prepare regular performance reports and provide actionable insights to improve future strategies.
- Monitor competitor activity and industry trends to stay competitive and relevant.

**4. Campaign Management**
- Plan and execute targeted social media campaigns to support product launches, promotions, and brand initiatives.
- Develop and manage creative competitions, giveaways, and influencer collaborations.
- Coordinate and optimize paid advertising campaigns across social media platforms.

**5. Trend Monitoring & Innovation**
- Stay up-to-date with the latest social media trends, platform updates, tools, and best practices.
- Research new technologies and techniques to enhance social media performance.
- Recommend and experiment with new formats and approaches to keep content fresh and engaging.

**Skills & Qualifications**
- Bachelor's degree in Marketing, Communications, Media, or a related field.
- 2-3 years of experience managing social media accounts in a professional setting.
- Strong understanding of all major social media platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.).
- Good written and visual communication skills with a flair for storytelling and creativity.
- Proficiency with social media tools and analytics platforms (e.g., Meta Business Suite, Buffer, Hootsuite, Sprout Social, etc.).
- Basic knowledge of graphic design tools like Canva, Adobe Creative Suite, or similar.
- Passion for digital trends and staying current in a fast-paced digital environment.
- Open for site shoots whenever needed

**About company**

**Colour Coats** **is a premium contracting firm headquartered in Mumbai, renowned for its expertise in Italian-grade wood coatings and luxury wall finishes. With an extensive range of distinctive and high-quality products, we have established ourselves as a trusted partner for India's top designers and architects. Our commitment to excellence has enabled us to work on prestigious projects across India, ensuring exceptional craftsmanship and attention to detail.**

**With showrooms strategically located in Mumbai, Delhi, Kolkata and Bangalore, we cater to diverse clientele while delivering innovative solutions tailored to their needs.**

**At Colour Coats, we blend artistry with functionality, transforming spaces into timeless masterpieces. Whether its a contemporary aesthetic or a classic design, we provide unparalleled finishes that elevate the beauty and value of every project. Whether its a modern or classic design, we deliver exceptional finishes that enhance the beauty and value of every project.**

Pay: Up to ₹40,000.00 per month

Application Question(s):

- Are you willing to commute to the work location Andheri East?
- Are you comfortable with the salary i.e UPTO Rs. 40000 per month?
- What is your current CTC or last drawn CTC?

**Education**:

- Bachelor's (required)

**Experience**:

- Social Media: 2 years (required)

**Language**:

- English (required)

Work Location: In person